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Consumer behavior, Cunard, Seabourn, Tom Ford and La Perla

Tom Ford Gives is a unique twist on digital clienteling. Image credit: Tom Ford Tom Ford Gives is a unique twist on digital clienteling. Image credit: Tom Ford

 

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COVID-19 will force brands to let consumers experience products and services outside the store
The long-term effect of the COVID-19 coronavirus pandemic on consumer purchasing behavior will manifest itself clearly through mobile devices and at-distance shopping.