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Day’s wrap: Tiffany & Co., Hublot, Moët Hennessy, BMW and Tamara Mellon

Beyoncé and Jay-Z are helping launch the Tiffany & Co. About Love Scholarship program. Image courtesy of Tiffany & Co.

 

Luxury Daily’s live news for Sept. 9:

Tiffany & Co. teams with the Carters to create HBCU scholarships
U.S. jeweler Tiffany & Co. is launching a new scholarship initiative as an extension of its “About Love” campaign starring the Carters: pop culture icons Beyoncé and Jay-Z.

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Influencer Chiara Ferragni joins Hublot as global ambassador
Swiss watchmaker Hublot has revealed Italian influencer and entrepreneur Chiara Ferragni as its newest ambassador, joining a rapidly growing roster of talent.

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Moët Hennessy champions Louvre’s garden restoration
LVMH’s wine and spirits division Moët Hennessy is continuing its support of environmental initiatives with a new effort to “regreen” and restore the Tuileries Garden at the Musée du Louvre in Paris.

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BMW highlights upcoming iX EV in NYFW series
BMW of North America is celebrating New York Fashion Week’s spring/summer 2022 shows with a new content series.

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Tamara Mellon turns to Markacy to lead digital strategy
Footwear and accessories label Tamara Mellon has tapped digital strategy and marketing firm Markacy to build its ecommerce growth and brand awareness.

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UK consumers spending more on fewer shopping trips: Kantar
As British retailers look to recover from the whiplash of the last 18 months, brands should be mindful of improving the customer experience to encourage consumer spending.

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