Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"64f05e18c6dbbbe77101e7580abeb439","s":"0e0241a1e22c4aa7"}
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