Food and beverage
October 15, 2024
The campaign's launch video captures the spirit of storytelling, featuring Dewar’s master blender Stephanie Macleod, among others. Image courtesy of Dewar's
By Amirah Keaton
Scottish whisky brand Dewar's is attempting to advance its position in the luxury spirits space with a new campaign.
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","iv":"c37745dd1f76e999e9d1001e2c40a969","s":"52f1ac0314cf0d94"}
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