De Beers reinforces connection to female consumers in new ad effort
Posted By Jen King On In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"bc7b82a74ddbb4e9fe16110ff820ac3f","s":"f28ca2528d1c4dd6"}
