De Beers reinforces connection to female consumers in new ad effort
Posted By Jen King On In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"a8f5c8611d8b7ee3137ed3a73a748ce3","s":"91cd234baa0dfdfb"}
