De Beers reinforces connection to female consumers in new ad effort
Posted By Jen King On In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"544f83fa4a79fff9e67d5b4475264693","s":"a25926230d8cfc42"}
