De Beers reinforces connection to female consumers in new ad effort
Posted By Jen King On In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"72ae0b12e752fc1f4532f066474b2261","s":"161eafef7c0c44d4"}