De Beers reinforces connection to female consumers in new ad effort
Posted ByJen KingOn In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"75b1d6b5a903fa5f1c963e3877651bbe","s":"e1ac143c3c4d4e21"}
