De Beers reinforces connection to female consumers in new ad effort
Posted ByJen KingOn In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"ac7c85730c8079ae07c688587298af8a","s":"6d4d9bb23e59350f"}
