De Beers reinforces connection to female consumers in new ad effort
Posted ByJen KingOn In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"4c8ed4922e2bf633c3cf4b903a23a686","s":"a0001b8fcda33c2d"}
