De Beers reinforces connection to female consumers in new ad effort
Posted ByJen KingOn In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"70bcd808d79e35d83a941c058d53a80e","s":"b47896b416281d49"}
