De Beers reinforces connection to female consumers in new ad effort
Posted ByJen KingOn In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"7a1ec7023274d872161626258176a9e3","s":"d1d1ad464617facc"}
