De Beers reinforces connection to female consumers in new ad effort
Posted ByJen KingOn In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"a305a3dcfbc0d728e956c7ed0e025094","s":"0e02e24bbe56f746"}
