De Beers reinforces connection to female consumers in new ad effort
Posted ByJen KingOn In Advertising,Featured,Industry sectors,Jewelry,Marketing,News | No Comments{"ct":"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","iv":"ba900690829f2022c3f77c1c25e05368","s":"b73ad169d1981e52"}
