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Deciphering the Chinese Gen Z “Normcore” trend

Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors | No Comments
Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Image credit: Alyx, Haitong Zheng Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Image credit: Alyx, Haitong Zheng

 

By Jennifer Zhuang