- Luxury Daily - https://www.luxurydaily.com -

Deciphering the Chinese Gen Z “Normcore” trend

Posted Bya Luxury Daily columnistOn In Apparel and accessories,Featured,Industry sectors | No Comments
Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Image credit: Alyx, Haitong Zheng Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Image credit: Alyx, Haitong Zheng

 

By Jennifer Zhuang