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Decoding “Too Cool”: The uprising subculture that embraces looking “tasteless”

Posted By a Luxury Daily columnist On In Apparel and accessories,Featured,Industry sectors,Marketing,Media/Publishing,Retail | No Comments
22-year-old "Butterfly Princess" Liu Min is one of the thought leaders of the “Too Cool.” Image credit: Ms. Liu's Weibo Twenty-two-year-old "Butterfly Princess" Liu Min is one of the thought leaders of the “Too Cool.” Image credit: Ms. Liu's Weibo

 

By Yaling Jiang