Defining the right social impact platform for your brand
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"d7d91d2df135418c1dd1a68dba4dd249","s":"247f0304e1c47014"}
Meredith Ferguson is managing director of DoSomething Strategic