Meredith Ferguson is managing director of DoSomething Strategic
Defining the right social impact platform for your brand
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"adf340fb7258c4aaa885de418ce38da4","s":"6c203a01d82ef785"}