Defining the right social impact platform for your brand
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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wLyL51bUc8eap0WMTrNqLuXhttrLAbQrZ\/Rvn6DqgjTb5gRMiUETg6nTy+qTPBQHA6HJ2qriOgqkE3un+n8pQ7iL+yvZV0WoH9lNh6H5DiwnZAMUdEnSC4qcrvcmhx4ix6rsWT6fSByyGBHu7wzsuR+WxVNo6J4YnHcEOhk3oORbsj5QkhM22mcg6AGE5DBwaq9+Yrk2FiKNpSnYDlbsOzDV4oEv5Y1m9ggKjkJUmzLb5uOqhQTgll+leTZ1+I5Vks4MPV04jausZSM1NaQHafErOGOrBnDQkKW1OciJfNA5HTkq4ONoX8Cq85ZP1N85oNpaASKrdMDGOMes9\/id4ygC5+TPAjSaKkQtsy4DjzFAZHsyb8jKWA\/Eu8dBwlS68\/tDo4qX2kDn0GzqsewzwE6FX\/VNnvm4KjdX7vJcGCkLNgwqYGt2FGZgaGzZYxt9AZAfz3y2enjy1go5mN2KYd2S1ejolmjfZsYkpm4f8XPtbDQF3KxfroG01HEGpIAs4Pn3RDpsq+EUUzmh\/A3F0qm\/kk\/WPK+h1E1CludDEX7sNvjU01RTy55YW7plrg0hWkr70dkp0i++w5OHWwslNT7+ddsFZ\/gI2IV1hKE3dMOHL9g1SuZjIQgYdoFpPjXTTSI6XEDgRbLk1frF\/MpP4Mp8rWV0VvEuv2D9\/7qakKzpF42GRuaU0fzC7IHdBE3YExIJKwyNlT7omkSCp6XeaJJaGJR6UFQrP81ecylZBbjq1OM2+unA1Hf5ztooJ\/cagynA3SCQ+9SHkWyN9olMeNVPgPpFybB9kVJjXXLTfPenSBW0MK68XntPXGzBxZEO2O5n4xvRDgcUbuosnHMvQzkC0MdiNspI6sSMpGCd3KPbljbVBiiwb8XyvA5mBoPjrSJ5titZPAZga0ZZKW5T\/YONcKKRQRoo2TrPII4xtOVbC\/ArweQjWqymtkL2HgiVsOLHQj\/h6sgZxDn39iineFjCWJQjoLX0h63NXLluuEqshYGe7zov19SKrdmGx0VM5QX8nKsk5VlIWmNuWTh2sBPoogsgj9VPY8Nzrjkr3RtPEIN96xodBiXai9kbORATMbDkGUDgmer4dxSdaDEa67JMb\/3uvVJM51ZDTbbThKhtfXMHuC0mHFTLTp7rDT4QKVWZzZ1xELJAO97nL8aNpxeroZfgxE0XKss9Lkr8lR9NTZywK1Ff4mZtAxO+eO2R2PizfOHeGAEUiwZxSGfmFnYTNhPcj91afLuNps8mL1XRt4BUcXaZ0L9fhzvR7JzFpbviBa5+DbaSZgkh3vUhtI5CjOiYjhVPNYVzLSFUBvw04V1S54D8w\/cCmZi5RWLNfVwkzLoPMyefRhbyOOpM8Q2ekfbr12HSwzi+x59X2711vvb65YAHhA4Ku8FZhA\/QVH+cD2eBXxofjRkN6D0LoTmA8Q7p3TJm7orZx1NgCK2kglq0kO47T6SbqADekfQxeWQySrpI6T1Rpx6LSNPlxDUrkSNF837mS\/ckK5IFcQ7itO588ZIa3LVdKCBneI4hmiL\/s3hA\/fGGZVnUuGpy0uQpgvU2nU5aP9fo8yrxeCrxdXpzQ62IXFUr0necO27SwqQTcs+hnHIHdl\/D0GoscPOulLInTPmJU\/rWCarThwsos5qHoZNQPiY\/VCijJXnE4tmkDdwawX3l8t5lgDT3fjRjOApe08medtlPVbqUv7LObk2GzMtaawao1jvf4C9qP2XOQgcLEY3qU\/Olo1lb8l4UF+dO8EWt2a4FweovIRGaj72iXBizqk0hYTBMbynIH\/sL\/5UqVg29lWCpWfDOQlgEiJXp0yCcFpcz1Vphv0iNPfxAWB86OxtT5ihrzbB9IQ51cVfFQsHfnw1B1Po+tRBfnKl510L+uzs\/UGbpulq5\/Bq05vIJcQKnUHLdEyzhwoDlLbBs0G9UppVvb3dV6C+3GwefAZrri4\/q29+pFUevNWAt9pyt9C1HjBpPDqjfVPLuaxJup0URiWhEdIgfO6xjsLJX6mZBCG1b3UgMDeOqIX1I0r5kDMfDxK2L4oXzc+7G1VcmTUR6tF36VJOIbrgYPMZaD0xuQ6SQu19r95e8yMtp3wE26K38B3H2CYtpqWpudgiAU\/XtYiywM7ltmxaqymaFeG3ymELj9RE8eXbMC6mX57HrtPUyu+twVgZxj5l4zmHyYndOS7vJ\/r5VInwnhOCFmj1hHrv8obAZxraq\/oiyIM0HUMnvoczai0e27DmjHYdKKsyYLA5LmWKHgXiMQnyDbRpDZw5DYEf5Yx1Pok25fbQKqmDtPOwbXWtNGrjF\/kZZ3mrqB\/u7yBUFqImWN8hyDju39WgXirx7r6ELzC2Iyp4U+4OZpFiBmCnvUh7RjcY9Rwh1LU3XlM9gFZzh9Lnt\/E2m5z74knAseY6JMP59xfDo1D5KYaoINwmWXYahS+qQWD\/BPsBViPDU9\/+p0ECIL5fBJIhd2yb0HQFILxBvmWrQ7rBAxse4XjLBrQLD7ux4x7z490iXRDDWuBf\/mEfiTzCF4Shkb8VZMz8nvH+x3Vv\/hvoKDdSsOVDyHjq26rDE8lzCHU56BYZWni7x58+FhvCG+SX3wehYFwExMLVR8Rp04ojUH0Y6oXKu8hkc0OiNOAnj6mzYUSkjx8qxUMmYLcY8oQdiDm8vmIC1AT1t\/DQk4qKGzfWClIi\/qZxcu4y1w4Ha5xl8mKhVpDAxUsKoCChEoX+\/yncqWpZtJGgxHsqa89WAVHsNfAAgqGz8DrxQlvyDBM1\/9zAwG2lUVBJd5nq8EkaylcMNdiWjyRF5h0G4geTJ4YqAwhyTtxLut5JzOgsFfwz26WtZgTIrhAkx7BvfbP\/RLuj9BncujjOhPoiX7o1GBg2YisH9axVCrzjYbcnnsGUqGQ1ghzeNjnY\/H0ScA3vV5mgTB5L+PthEm0Ul871JS81nvb8YMm\/p+ATZcTPTTvRs9xn7hgGAV0cwgRUWiAPMgo4memvA7xal3OJKw7UVzwZN7FnslpanR\/JOskqc0b28enEMDjqqG70djQM7RTqmfCpgqoBwj+QPXL9q8KjK7Dj4JSsmd\/1dsWugFlmgN1OqWGu8t07mFUz70emv3kX1szZVjtfTXQAwBo+\/96nu4v8zxj5PMSVZk3wnmIxSB9sVKK0oAaOHkoOK1pFAtHt1ki3xudwhGWaGxfLc9Iphl0CIyWGcWp6B1IlN9J3l3GBCumTV1T35ROrVPrQaszyyiIsqgjv+QnQMO8a3qVK0CUVfWlO3HuyavnlNONAgIbYy5s++vPHtTIyOngELJrtEbFmUPWeHX6jW7nZL2TUaVLlLYNIGO\/6vJtM9dU4WIBMUYyrSgHKV\/cBdldVfuj50kutQJ5T2pv6lUMNymI5ozBsWtU0xl\/bDWluPqLskZGINvP+1Gbq026SPuTSTeQ\/IyMnuGYYw0GzEVprNHnCKlJfloPA9IcDwt57Xcs6flLg1wBDfklZfDEwRvXYOpVFy2rszB4\/bE7yq0sFE1aCkhgeis+NYmb7zfPo3WRBcFJUYoCiM0gZEHJOqI3QivvuhEKLVUCybVhEm4Fp+3OArSHhi7+NYGsUpKR\/EL81hv7lZn50xdyiwM598p8qNfYCHHfwbkfwimiMDLlPc94MT5zk6al+mloUOpFrmNkJ+46uWFeqqeY4gKP7t\/C0UEI8m5AOxMuxQSgyUUhcv2pYgfkPJYg7SI60atmoTkFZyXZD2xfsNzWcPlfiXTqODD8R3eAFFq1FzRZvtyjJB7dqU+xk8yHoF\/Lxnrc0Yi0Wcu\/TuRpep54kZml3D8XaoIBbCbUtxw55bjmaFmMofeBCfv4p16uzCZEAZBLE\/tRXWw6kEICMPbS8Lq0KESNVjLOn4NLwa8L73S6MlqNmWRr8BqfkVcbXumSklSxDdP9KII0jXm1TYSsRp6kx8vKpFhR+m5MMISW28\/dqI61JRoI8DWwcV\/Vcj\/e3e7bIrfmX4sDx4k07rMbW0TNySWFdyQBb0V+uVd+ME5cwPTeIKxOusIIYLxzVpcv4959PT0XJwGM1\/TK5vemFekuv4\/B+olola40f+gw8+RFHgU8sezM+XCfUrCBkefZDsDSi3jKThmidNGaXOysasgJa2AqpUisNHtP4T6zfxEqidM4DtHzLp8pwqP6i6DOOhKwLhsXVpVRcf\/IoMr3PoBCPrnuzIzYpya2RC2oO+1\/N7XYjgukymHgmN7n\/gZU4nLMM98pPnMQ8b2hECkuQXIpiFmnY406ckZjwzrojTrd31amz53N0WEyDKrsfUDBtXNo48XfHsvVCNZc+NtBnmHlxQXcXihNQqCdNdpmRSkj\/TzQUzxJXh21DBY9r4nR5st+im9Q0H6+L+6CH1o77RTn90yx+SlbVQmxFV2gAui2TGUO5JI1Us7S2vWtIaeBE+ARbapeP0lpFVpcKv4dFIfEGdqMV5sAMrjoKup1AdnFOZ6q6nvYQay6RY+uTQpOx5o+lQifgNG1yL3XhTdwK5Bzh9nHjC1zw9KBwoUfJK7T4Z0JBeuMXaxqDk9rDMCcsTqZM9kL6gdewUBB76C8LEpbtzY0QEwwsBSitXTbClykywADgCPmeXuy39Bowfk6oAuktvcf9vAeOSo3pKcd09KRsOKVS2yFy4gmhwXFvmhS2lMGL46\/ppKhotGVclPcC6\/ACl8oHNdE5GBbaTPtoocvmziS3buMFIOjXw4S2ad1+1tABXiUcjMfikdKzckN3Nth\/kpjNYuaeaFXUq4XojmU2v+sKdcGQTUl\/qc2VB6QNn5gjFAXdcEPVwQFIXZ0r9Pr43NqdSOxDDFhmKDAV0989jHZF+SUzj8z+metO2HWytBncrXUPCbjRGwElbkz5Ggtw5EfW3oc9hWbq\/caN85SZazxEyPRKsrD9y91HPwGQIBoKwa0wRmdDTgddOs+\/gp7ay5oqZS0AfAdyN5O1zmQSEzz7c9dCE5cN8yRol283a7JxOYFiesdhCEvzqmtM2DbyJtrsyMJ3yAHnBdEzKyQs8ybHokQyhPc+BuJum9+znWJNkxyO1A7tcjFLsjJg1drRaNjwgokok9DtbuL5JcAjq02hL7Yvw2yoO5mTNxFWbtlGn9M6qtCoNbqP9Yxta2ZLRjSgCRZgRjzk4ZNjdQM\/ycTfNUhDZDQt0\/ct5MZdwKDfiLvn+1w9lLxTEoCGbYoGGaWOwXYkHaBEssC\/9YHsb0lYHv7I88Bl0biyKMAPOlqSai5OvAoP60F57jRxO5cLXA4J3PwpfJBQbmUIr4W4vqgrQXI02oqrAwe8gHksrkuqXLkBPI30mYbX96uflVfQ\/fmZdTbLu4kjj\/eoieSw4xO8pE8lArPzwlkZoQ==","iv":"e8e0c2d730b3d22a043c2ba7c08ce931","s":"e0ff0f1978d64d4a"}
Meredith Ferguson is managing director of DoSomething Strategic