Defining the right social impact platform for your brand
Posted By a Luxury Daily columnist On In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"fa80336a97a99a24911d4fcf4ad0cc27","s":"032e81866780d76e"}
Meredith Ferguson is managing director of DoSomething Strategic