Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"0b2ea26d6f9c466c9380cf040d20eb53","s":"0a44c5a120e73205"}
Meredith Ferguson is managing director of DoSomething Strategic