Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"01b16cf3db0b5819d688f806cf10320d","s":"cbf5962c94650cc0"}
Meredith Ferguson is managing director of DoSomething Strategic