Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"885d91f8d9eea9380827bc7fa1994f6c","s":"b397dd3a1bc81a3b"}
Meredith Ferguson is managing director of DoSomething Strategic