Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"72bc4bc7885d35ffffa20a521e631d1e","s":"d828fbdc481f98a5"}
Meredith Ferguson is managing director of DoSomething Strategic