Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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UkaIEswv5wcMSegBlc7ZHhv27PUJG9M9GFXTZ\/UjnJHDDedlO3jJX7\/X8Mpq\/7eK\/EJX\/rrHXdFqZj6UGQ3ygsARX4PMEjs1I\/tttBk\/XmsUfe5Dog56OO1gu4N4BjJlZCdcP\/+Xi03azFPZ65NxwsQKO+I7GXMT\/suIVynOwXKgKSoOiBaSTHqaNwT4lu2gql6OcRjuJ67bPZvtw+Nagmoef2e7aFbBttOUOOQjrSs3WR04TnPnWaC5f3WDRNeT8WiaUrYGQArWMVcJ\/HX3EnMeI56jD\/zvc5cMZcfm\/Z+jpoFqooVOYZdLJYJ0BjBnlW4Hs5IeXhJszNsqeNxkNKb1LbgmkDdiayZ2vLD0lEOAQDU2nh\/n4pmAfXfHKffmF356IeP8dJEmPpo0SBmkYFSxz2E4IZX8JI4sf\/0rD4xyAQpZqdYQz4ge6rwCLK+ukPamhmubEWmRtsUiJ\/PcVThsBUBWG3PJm7B9WbokoiPdzWB01E5SZd2tiXEt+902ndyL6AP2Mj6f3IE67S6E0g+xD1cPSzMrLBvAf6Vjn4ABgH+lMTxViDhJSDr5lCHXljgzNrxlGlngMEjc4mKtpTxQIB8f0tnC48pL2aF8N12AjJPEa0A2yD9RN5JphvbRem12Xro5eTxM2boFCLG2nHvdntPZxjW6G\/Af5Ri6T8MggIR6T+xzF3hVmmsuhsfFXOHNvOek+O+gva40YY2wn1gxhGjBWwsJcXnI5GE\/oH+6PI\/jLl4GHRrX13VISPHVK1QT6\/vVSij0kD3KJ3Xpjg62cGKh0ROhJPAwtAV9gUgrlVQIDwdG4IYAQOIIbYWM\/ZkU4mi9Vd4ebbtxTEwuNoIFlkiEE1T5agi70Ulb+BMkQvuF7wBwP+p8JUtNvYyxtj0znc5qvDBpAJFVG7yye5nrk3iLwe6fFP7W8e9C7306uJCTSOE4sr0RT6V0ra8b6fLLDV8Vez9ia36ZTdqrRW5jyujMy0a6LTTFLL3RPArUDRQtM2TeAquXbEoCVTsLQQepYUXCO4V2SKDI4MEXnC3gfYHa4fxyeUEScANHKY\/gMbxMifo3TwNfXG1THO\/s8OzfCxAD26QHrlwT7w8sVDlsl00JBeJ2ec18QVgXAIcYVFbAavbuhkKXBcjebC3Q6bV380\/KPp9xBO1IrtBq+aztCG366VR2ZfwksC7l4KFyEmhap\/Wl3WhqPl9hbWrbpsQBDoi7FjMRDazSe\/HyV1g1o4oyigflAMB0fJS2kegQ\/1v1uh3mCZJdiQvnG33IAUmlzO0uRoI5y9ZMK0lpHvlG7o4sGRYmonGYeHTC1cQduN4EMbyU3zbDsIiy92FarIEsI\/BJP5r\/fRo5F1Lyy+PBojXbZABlOKbzMaAiVYgAm2PZc4JxGvYYl8nv8+WvyCnTDbtv8winNf5Gzk6qglYK6S8CBcCix28rO3\/8FEAr9IH8RuBse6fLrUD\/MIL2fkU0aggrS\/bPhXa0X54mxAp3TK6MBwfjB5i7RaVlz3+WkJHhUxpchj3hAgBLd1Tn\/kMo21xCi6kPiUJhAwyq\/AGi+NG9xC8LSmB3R8zULFsXkDhmJUTG\/6ZGaiz6a+XdDbKeellVqmnehLab3mp90gNvsa9Kx3\/P92Aue3Nwe32uoA89zWC4g3JMjQ30gSXVk1qlN\/oQqDYvir7xEGpI3kCNsq3unicSy1nWrjRBRo+reH2X\/csRlfJJ5jGvqFNU+7qrJovFyyZp4uwosxQMD2zSxBZwH2bDtoTIE5L6zAvSZE65SbU6\/wdvoJcWVZd6wvg1oRbwuMkKqAE7eY9PjlasiOax51R15NKBI2gkIuiAkBfRkf25YjNOb4qYMXLpfB8FRwG\/wjPmB6Y1FR6IxkjUOkvKoOsTQhY8N1P1IUZMDpk329zsGdrm9tDK8LnLVtsRXnZ+F\/PkrWJXykK9myQFD5kdBCIy9d4Au3T6VB9H5C8BhWNXB6xh5mpHZhoiEmbfpQFrx+oqLBW9Q8S\/mby1RK2gJkDIhR2Wt4jU2nxAE76aQ+oxkrnDOETYJWgyyAl2dLuaeoopfU1Xj+vLHZNhF2DSsnXfxiVXg+UzYGofIfz\/hcGCbwEeEqEP7WfCQiMdbVZzxJ6CLKwHqKeoPWUUccqSI0cW9obPkg0GlF9q5jrfWsC7uZfeQeHK5y1t6sUTk8K6kf0JP6Z9raMcs1g7BrvU\/NUrbMGa\/RZVPd51e2P2dL128rkJsmVXt5OTpU4pdDk4mp2qNDuDM8ETpudC5iR3yeijab+3KDxMIJb6C68Q3VlW95nFRKcGmZ1YD4tOyk9YY3ibnwF2+n99Ghh0JsvDZUQVeZKfPXmuMLbuUbV+qcItREgqMS87oaDZdE9L8hBremb4rv6RKkVgNMtW3BetW53WU1Sqr6t5vntTEC3JncZ26jVx2\/h1elkP2t5feUvDByDjgyQXgYONssICXP2SGcUuHCWWYwdcyl4MHNyChdSQL3ZzJM20gWaHzm9DYKcfcGU+NNAs2GHHQFUi7UQIkXj2hiyd5DesS\/KlMpwOzBrOKSbObGe\/JIPtIfiGFWd55IXWc6BCDA54foNgoGF0g\/3v+POWG0lTqhVFcnNdlLFtQJgVhfMEffq57LptudNakMFAbR6wAQz7AngukJtO7lteQP9QJs18gRZ59Lxg5UfF+brY2c+6dlocBzsiMz7CKBGu5ImgWYi6CHbDNFMq0GSax5rGcHLMEWCXL2IwueQ882Gkns57TVdhZDpKEFvoheO6F\/4kq1zc2Qo6ooUeyyECm6H2nxOfINrgsKKg7N3gwa99xQn28rvhivvHOysyHQbmqd7Dlf9ey+SWLklKT8c6B633bpQh4yve+oImIEfEZkfzgG9Bp4bsA4dO4fn07daREP\/ZsyYgdjsVHgiowzNO40T44hvNAxwUcuyOe1mkKYHn3A49UMW7PuzI0\/WZhSUZbOzWwoF5hSxQVRSR35q0zc8luQy7GjvymvAgKBJLOCqfiRLKyLiGG1Pl+80EJASxabvtFDLtmOL01Bt\/21iaOcFfCUutZBkt1jymNSo2ud+I5xrPtVVZ7+YInd0IoPT\/1ylrD7\/UW5PA8u0esCQ2VygtTJo2WdwaZFRfAuBvdQJyKeYyTAwP3h5zZt70k+Ov6G+Lh2uifV4ZWWZnUiJUftwMnQxFpAm3aC7XlF18tvjWEn7IanhBqOzO9FxWm4SETKQFLBMsoH71\/RdxUQnOmz0QuxUMkj8dzDVWk5juhaCrnS8hcuUW6z9cBWJOOd7VEGGO\/2wdlK1OltViChBOFVQHsHl48rxb0RHNBJrXIJZi4IAnvxdyPvHKNX842poXZ6prgOKrd3GwI+9Hry0+haTzURvqNZO7pvYIyNumta2i4SJOFPRwa6ivJvXCITJAyxWipHREhavTkh6IQdbsMJNzrF9X+a+f7OobAupiS5vFC\/Hp0kg6sk5wp1cRqaM1hUlYCVvM67OtW+VqcQPnKXBW8l0DtkDYKE89DKeDQwbbwWmb\/cG8axffMztC5tp9qB0gMhHuCJyzUD5qYiW0+G+zcHjIlItIdbkgVT6KWtBoL7YBAklivJJzxIJjE6oTILDxi+K4FtaiNexlJvkl1h1WPg3nGw\/iO0O65A7xxFWNFHuIkzyA\/0kM2s83t6JzsxYhRBQharGcUWFVNmKwbhxl+i15oemNlo+ZhahDbrU7RSeN9D7h6Oc0RUs\/NjFNrUyJ+fJqn4gIjrAZBsbYzjAyOjq5I1b3GB3Lthi44rk1jRSsp1irOT1S3gHgouvvys0tAS74GigSXz9CnDWAalD9vmyE0d4pAJkoigf316gJuU0+0fSk4ZBy6QHHZmwUbL8kv8hpArkayGiy2QF\/gesjIApCDqixhz4s6xtBnzReNNEkjvHKSiMckRYmxyriZfUP3VXDsWzFq87M1DboeeK3WobR\/S3\/tf2C219FuIhwlWAepOCchrdfz6mxbWK5WUBY3mPGvrNxZaTs8q3GGkezMO8eZ+ZG9uAj51eO9KamoVx0agPzQPLyGXSQLudgqyDWj8j38OehdezT\/I3iqf7HM7fEf+4chb3byjle\/cb82FzNm94b+hk9UJr102s\/YLcOyln352yMUEjCgzUnZY\/VpDOFQekd0iyyI217xYEzKAAYXcr2PM8iudZKbcPBuYa7Ug7KPF\/qFLNnfflnPvntHvpeM1+ZrnWk42Ippmu90tELjoN5D8kTQt6tdC7nUaS5mdx7SoRYeIr+6j7fwCm5z39ney9xGGOOsq4oq03BxqkIDJwtrbjR\/5c12emc\/EfNkQgC4ZgUeXeFqFIPzOayv4jHU29lo9fwFVEB6Rn7lYGWcx+Vczet78Um0aCPO5WSWIfiwkY2NwKn4ZQKIpqeghFDc0\/ZgM35v+kvMzcaotcG4Kb6ZVDC7JJoCjyoUMaj8kFXNJssJ\/9Su73sU7Eu2uJr+ShQoGJWnsysTF9XMWI5iRlY3Sat14WWaK2uHSYVmcMt639DG91h56DgjmO4752Y5qKuVlHa4876EQXgcOFiKKMEo+akxyHZWyet6DsvcoQSiIitmn6CcmKUkYeYJwwjwGg8PVnwniHjLXXTW5l64nHgKE94ntMjdvNlXI8\/V\/LXijS0x3j1SGJFbOYpy\/JNgcKmp5zMsas27XqwEm3u21vWWD4Kbqtn3IhX75ElxHLshaUdsLFwNmiJBhHAwgnxFA7P4kVlvtT0GbWPqvrTM61+agyDJV3m3J7dfGcw4T0j+AS5tR+A9KAW3MX392MOzBRqRrW710wLQp513AcjiV2425IWewrl\/w3RhGJWL1k8IC\/wLxK1b3QOpsCLzAYUvpd+GUEnRsIhbdRotOkVi+IK0QJN6A368XxSQEMXqwfShC0LoEzkJD9LMzJaJ2\/PyBC30lxiNFxpZUUMm1L0mNwFdqIF9orGvSrb3D8HmHgoOM3UMXq3GtmbjEu09vr14dDpBH916M9V8tsSTVc0q1V5u1ov92dhN\/tV5V++8kS\/bftCwUgFrFCOJXeR\/TiJK2WkXZOVi3xtipUTe2VhoUax4XIJgCp64ORceP4FWnXQWp+1rushbdzQ2TkzBWAwAyh5knL4tePNZc7U6fT13HtmRt\/JBeRe56tkZ25LV1SSxVpqVucEc4iCep1V33nGr32y6gjCe04Wn7\/wUSDhmL57Zwc28fNrremzqhIW6XMu51BQyBBuzAheNmfyYTYUi0oO82LVTrnpdTaimhIBOCAtNrPh9OREiWgqAzZqPj8uzCmZIH0nav1YDzh7elvzbDf2PpWhaZ\/Yf+fjyESAyzb8dCoVKwHfY3JjY6lt1hZYaNrViJOgAo8X1Ii59P40b2V5xA==","iv":"a86b6ada8bd382d0cb715df497312370","s":"1005ba1d3e1afa0f"}
Meredith Ferguson is managing director of DoSomething Strategic