Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No Comments{"ct":"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","iv":"3ff10e8dbac2c8861b8dd6f63b0600c2","s":"2ee64a42fbe8dab6"}
Meredith Ferguson is managing director of DoSomething Strategic