Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"7c57f781650890e5c747303cdae06599","s":"ba09097899c6b621"}
Meredith Ferguson is managing director of DoSomething Strategic