Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"8d67dc60630a44fb8663e53743abc847","s":"6158c11bfb00ab5d"}
Meredith Ferguson is managing director of DoSomething Strategic