Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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","iv":"008e126b2e13257e2d7e36ffc649fff3","s":"9b61fe6039f79ec1"}
Meredith Ferguson is managing director of DoSomething Strategic