Defining the right social impact platform for your brand
Posted Bya Luxury Daily columnistOn In Columns,Editor's Choice,Events/Causes,Featured,Industry sectors,News,Nonprofits,Opinion | No 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PHQYSV691Mf88p+Dzn0BCszm3PafayR7f0JGY2bLQkCmBy\/2VWONbbR4m6esp5OhuRLrJYKjCsL9FbRiVZFbLDnH2MQNAMupFe\/dIPtwGMDI07rC35kKnC1h1hvo81\/5LU6U2sFybR0X\/9H7va+1LtQxFZcRdPLliCW\/beByGdOzkdaaNDfZw7ugORNV3zgO5v2yDrJsO6zJ3UBfGCdxF2XNpWF8Q4T4x9grOL2tzNn\/8fGRa5URA5CAoxPOpTUE\/5r186YfWgUhBuxEdILT1sGSxn7lK39Oew5vXrhEMY2Pqt9tIywEMV9tqcsNITkf2TXF0Bx8TQ5iHpgmzGsbI2+xqvCuC8muoyg\/UQCE\/HBy6TsotX6f2\/KXT9MTl+oYZeLrtTnLL3RzgLGNV69j3uCqTx60TvupO4CRRDlwirjzYgrVbyGvpfSUqmzrWAqILtmLZCKvOp5en7ktmuqvReqGpUiudcS4aX5zVQFMZCTykkQfGQPCx3k6vKniP7uVDK8qgr9yH87f2BbYE7vJ1237Z2dTzdohxv1tZ9TKBRE8P6tCyWjyNTMameyx7y39kFneIXqAIwnh2AeQAPbVq0oT4JJecJbenABFJlJVaDozgnzby9CAYpB1F4gojw3w9hsewQPOKKKfB41XqO0DOeamMxiEJrwaofZ+bvvE1DHvyGJad5nbR6l+F5qoEhoV16TlJB7yccuiug+jebSwyjjOdVYUMqRMegSZUt\/3FGCiMt6OOh+U90FiwvSn0rBkN9fza\/\/typtSxsiRzZrEZyQCrl62ERWDQhH+PBnEL6u7TONPDPQ9DqWgeeTccv83V+ui8PpLDZUKTtOfh9AZw5VD1Ph8XJ5C2HetSf\/2C5oH3EEQNKUftAzkwUO0jo7wDQdLPJkq94Q2V1+kpjulPbA3rUF5\/pksWSk7oKopA2AuN0j67nmDK2IZ7u7TUg3WFbjST9dwqQVQV9jKe4XdjE+tiRc5pVbBEYu36OROXyqIKRHX0qE9AhDKamkQF2QTuT46ER3xTBYi2pO53dyY4R4Wcdx4YNqB8iw2ntk1z0mCrwtc6mblxV82OyG751qouBcXmaNGz8hhQklHb8c7+1cmsKBT0HasdaNNdYCMh3CjZZ2O3DaZ0zA\/RwJx+c5stpAvwBiThYuALlanX7m3Sbb1nTyC704ixN8xKZJanc\/avIJuTAzB8eNjwE6pAchghBm3QrzftG3+jn5Aa6HJfJ0CIRTsPtCt2yYmfo6WHsd7eaTZeeN\/G1M+MEIdLbYbG4XY0v9gGjWYr8TsYfUd+FqRMOWMBhcQirHIC+uKGVnikW4OadT66g7tsgbBZI8cYo9Vfa6t1Wdy\/\/+IdEc6qx0ZQKkUGOR6ORGzryK03No\/9+KvDV38BZes5wK8SeUrlLhlnemivymT\/BgmvJc9C15x9At9++XOv2kNR0H5wl7x1Ppehh+R2U9VTFOjl77QMp+IANGGp\/N87gu3jaZeIp8RWxzJCLfAVw8FwIxZwKk11KzdA87DuZM8QUyCSbjx9scjyV4V036hQeyOHol\/HWous73gGIV\/uj8IS+GV5uRw12AjuZLtLpHTwQWrCaYZk6FJW3m7v\/M0BhQ\/Y5jNzdcz\/YPkXH92gDSx2WGw9XGm7EP\/LKVl0abeac6zysQhLDPqNFAeWySpZS0ooqfqmqEEMUN\/ZX+48XDUyhxgOtLjCI0hz5CfzwRQ\/p02FbfFhoBzRgbvYD1u6LEwCKx6QDfDbyQoKKrBd+Z5g0ftunbJKGSh2HS\/BwtRE58Qs\/vXmAaHuDlV7kTM2MxJY3+BwtaPWpozdg4VbzXsuKP0R5rf\/yWTDpRqvUAQLRr7DUEcAX4B7BwKEcVCQ17OObLpnl1jxdnhhHzFqFy0FE6uu9zfI2LKd73CVvG\/ggRrErblV\/fxp+RIyTsgIgNZKXe00prg1QJ6RwRUlBhBr8e5W\/MldlfcqkoZVR67wprHDRhY\/upmDeXBAl\/AcHqsRYqIV8ambnNrTi7Cjs10kIo2MJ2KA31RYhv3naVtbuY4iC1oUdMeE7jJVk2bYCPtQIthwN9hsqawreCFAtqghwqTc\/NioRzNtGgdqZpJ0eFRFLj84Y3GyI9hKlPixbPKhVrZ4eN78vtUKyzl9+H3L8ZqCuZmOju9ZgL+hbMiWSzg9rZLAtcyQDG9CoCc8\/u3sLqKQ9XdDBVHroDWYQyu+lQ6E48SRze6A7hqenbzbh3MnLPytr6bEXxV6OBBTpBKSP6TeOySixKNwfTCjehR5TqFUz13b69M72vie2Cf9EgXh09q3b0NVjGGpmJQbjqPqWFb3aXqWUQU4qpLsP132mm1OYLFbuyEZ\/q6YmxbKrENMj3Btc8+zjheKToXEW9abP9iJ8QTaitJBFzU8kNAzbzmd\/XKtFOK00jotHOHcM5oT2uZbToLAkeAgsgwAvhbQoL+yjExEncPYlbfnRBoq7aLPU3eA6UhjtuqIwviG9ChvXvvoxzGpuP0QZ4wW\/51\/Ed429vY8c2AIl3Xs0U3vlrrjil9mOiP3GRQkMQBfEckkvBmiVjgEGljXFT8gYAaX2u9q1QftU5zYFQIoenqVYpgnhtHqHp1HfKzlzENnQlhupzyMZuOv8MzDVocGQcZWNiV7pztOuFhTVsPYDDRmhTzgl+NeMSRj\/W3B43Q9yii0QUu0hi95xhKkGMTO\/NC7rW\/MJhfuRDMNOsXsWwgVvwKCpOK\/5L4X7NZZjv35fsf5B4nB7zr8f1VJP+Xscvvq6JwGvekW6XOzeUZpkqkGu2laWhUec2HJM5HFUD4q5n6UgIiZJZADZxmP9jjKeBwPXCqflZIAB6z\/19bYK8aqoqZWMhC1QK+iFIlEURO0JB85KZ17vDRmFVIHtkQj8eK0UntlNofE8Xj7wuo6k6PsN5mqUj2rSTAhsN60NB33d4g4k9u1IsrZbrN3QMno2iotryYWq11EhuiUO1Z\/1K9jVR\/yRG4RcnVoExOBKIaIFphP2dBzSir0y0G8zgP8tI5QRDs3208kKgG0yoVgWSvZX5y68nG84VhApF02Ok+CH\/4hVCeX0DAKd2HL15LIhraWeBaTfm1uPHLMPMzDsJS9lCyC9fdesuhkuFDu9vxnpzSZ0kE2um5OrMQ832O+t6ruOiuAKRbUCaNXCQZbvjMj\/VZSPuW8x8j20hHycVGbx3tzDxRG+ZGtGT4tkWBzzrWejXclsi+yvnbfJknTexyMUg57xXVbUne3hyxpJWJCHpVyFOQC+cvssI7AWr9vcFqrirKc8hJNGg244vf4Aizr5xuwP+yDkDRLlRA1bi7uW1cMRJqRPlqdmey21MkThbeRxptR6MlEgF6UMKpRnZFpyMeiLL5mQjbaN49inutosFPKCyb2sPKYnKl9Tu6xI37g3cHkpAL4ETnBVxqhJXGf8Tacg7pxUr7V6VykLHJNPr+mMYcM0flKdREbitbNw\/+yOi2DuhMXdf3bGyy1dZc9ld\/DDFnWM2HUDSo8fFszXdIBRN4RbnI3kwhEZyYnqG\/Xgvrz2+K7igsygceZgXQ9vCdRgFXAYCqTy04owB5X2PmbLfL1L8hiaGxJCYGtJgHx7Akr5jYoXeSsKCJjO5nyGP0XesmiPUUHRDePDAP84FS01uk+JFzIDfJWfYBDgi6FfopDY51thhbk34FLLxeTJfvbYYGwFnk69uYjHQ9275EWOtPBxFSzTbs09wO1Z7RQkc5Xkh4IzQzxYJloA1GQV5YONPzHM1dka1VBtYWhryx8Jbum35mHWeZ0+R9QiXXBB6mqJpHnP3dTcVeI4nVIV\/jxNh1nuxTlWI+fiycvDR5YguxivrElaTTmDBTLdxKX+BBAQuFHtzb8s7bss7GiCojZrpVnC3q5DbiNRarz46pQ32Jqxa7YOMDt4colifjoP\/VH3zgOM+F05vX14CM4FGmlIanFhll1vgRNpbTIt3Ks9T3207P8KQiQtBl0vxiobrZyq5DDHpqCXKP2lDQ\/yp3ZPPnmcowsnNwaPIC9arZYJOB7+IRsW4\/lIASlBcbE1MsUfZ28V2YJKEYWSBh5JnRb570UJtGWbER770FqaRDk76E4jQuvd3nUPhOECtqc4FipKYXwTObln011NIWRH1Ca3FdMGUT1Kd\/oVz8+eYpvnMjczjOhJfdS6lVPnfk5I8soBx4N6W49rbvsPtDAoKnlK2vuzV1Q7\/qGx0M\/CW4jwR85JzLHkgCd7zNrQtG8r5h0Xnb+pQDTiYfOe5uTJZqcp03gd4npgFgXY2Tm2EM0M\/0bXGK27LguB0loB9rYXEUagt\/ak0bMyBqWAKngEGU\/ZTzWdmH+qf1mNGyohCQfCxeukamTmmnBa7tyBaqiPP7CzAas9SQq3o+cm63hDlrybJsveqIH0vqSgYSt3K2fn8i5Z7TZ0yTNSgbE3iQXNTHJ8MrJrOGhj+fPgx7ToGuO0insAsA30N+wdG2dn3ZoNRLedNSKplJNOiraUIhSPR+O+BOVsePGyxAnI7jkCYmLT7QrRI4pAOx1wdn4gsiqKBkW2FjoK4cLeug4nE4oWtaiAyyqYTJ1bvanOY4Zt9\/iY+A5UQpAlGljAGEp0icn3yNZNBLBkIXRgAYfBsapeouG067iRhKsm+sZcj7O0tnFE7JFpN9fueyYF3tWR8HHX7VWJteFdooiA\/CaFJYS0ksiVanGNppzqO0SSqcGy4m8X7aKf1\/y9gA9q2QaZtn8iplqdE00ApYbLOcXWcdQ6sjgudY35t9zjHlAaimPgy2XIJE8vjDv4F2ufLE35zDJRD51RK+pRiqRVspLKhHSSiz+qxGjtonWp49pYmqqmggMcMYKpS5oi9qPovNDoS\/PRm44sYxT38JFXT0zcT2yxP8yb+Hpno4wAFkc\/SE\/JGc0ecLg3Ut1Da98GnWiUFhfH26QuWSGypK4ujVEH6YbRfXlPrsixeY4NFUbNxzWJnvO0p4KWkV2je3r6U+c\/dhAaWNURSDYofJASpIYqH7FLveQYnvuGtzra11HkRFF8sjRX+f\/mubOz7SbsCgJFUVDzvVmGQl7RL7N1Ku1iCdbguzvbgU0d7xMTEVQ+jyamJk1CbA6hFyqSJjPMaJm6YNJH+fNiA4N+OSSbeQQCXInHFl9HgEMTkWulefqSPKPzH4vwshJOAD1M+Ye4C4OEaskjoJKoMsUWCxK0o6+NX25uWfkgTsQlE6a2CaYOXl5aHjQkM\/sgeGUqfZM5WgXTLis4WsW4Wan+Y8sc5eyP7KJ1uPtIqp73KAnhnTe0VE55Jj2C7bYiUwebxFHLOYUu3uRj0K7qVEElSPwdAE4lIl48ERt75Hf3EpIC6tZFb2YQ==","iv":"46d5b1edc34aa01c99439e3ebed4effe","s":"ea0411854692a7b9"}
Meredith Ferguson is managing director of DoSomething Strategic