Demand more from your mobile ad spend: Measure what matters
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"8522b2416bd464c482f73e25f6ce8c90","s":"e2ff9f4efb6e15d0"}