Demand more from your mobile ad spend: Measure what matters
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"36bcb18c55ff5b571b0093c62ef8a112","s":"08c242e3cb29632b"}
