Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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6Zv6tY9GLRgFdUnnF1T4p2ZHq9NKO+1CJKOx8Sg8jaVdjeNagTzzHDu8YTOANQWfU9XjBVOTu3HcgwDPFWH7p2jwJkO4d2twhaxGYhNb1dS0KiJV08UNad3DQbnpPYQqbjE1mZV8N0a6RjiHTNir0nfRLsQF6OEG6z9m+rBV0+B+Rx48Wuj2Ygzp4a\/4O0W8oCVNWgzsjr3Dhz+niE\/zyCdRmQTfAAsVbh+1MLGh4ew3ctdXeDEs\/D06+\/8yMgVw3BLEYenka\/MAdX\/m5TFN1Rg+y7gqM8XfUgf7kKnMtBqzh24vaGVH6VOc2FA9wYoIMLXRjDuja\/okXzHthf+5vSYaoMM9yG9UUsquFHWT9kcOH0J+dN32eyQDDns\/VLbIMgL4fLJCtqKHeYSijHcUdwlqKMdA\/DRH0W37BOmBZeIN64cDp0s+kOKz4W4Ti40dNsTbZODcnxLwAR1ZzuGFiL6rX6zKpS888QGliM1lZnBixTLyCsLU7tkGgQqJ5YmoreI4STKMKABUJVAFLtoQ3Yrm\/ciGxTDBNZ2vtJUcyVSxXoTtnLHDCHdQyAVkFJzA3Hh+BvloCg2\/s4pBNF7RtUGZPx9blL8ay1mATLry5ijrcU\/hEUB21WuSkWpNZF1zDg67SbkvavFZLDCGpaeB1drePTY\/TSt1vTwFyp2oZJZ7L07ytyOKNpDA4biDyLz+5Q80e3r3Gw98k1DPzLfkGBatt4l\/V1aT4CntRanm0pC9T1SJ5vnLJy3Yj+aCSYJENLBqaHxByDVqd9Y\/V2h82X7dQmzi53p0adCSTefKupClQJXTm2btY\/dEcPshFdfZ3NIrz\/Q5Sf5E6pTmRrO+Xr9oxnNLsqj6X8hxv\/T97UAy0sv0Y2ePXSrrKxzqTqXBEDu6ECpy88BLlU9wNe3IZo49qjggCvBi1foG346\/61tTy\/SKSEbDbRuFuuyK7BZkBbxQGa8QV3tYLNYCIyUu2qFE1wF7LJzARsOxhDIfCSdraIPP8rChsO4x87LXUYZm2PiXYoq25l0ocCcSmKmCNCDtRIZCtfv7XbYPknaMZy3vEey3H1OiBLMCgNrK6nenoQXWqMevwhFwbZ9EPDOJe5YyvOyx23YPhSBlXoAtXF9AZ9tiyfrwzMhEyPdbdV9OEOAmyr7w5gWLX8ldbgLTOJ2XHU7TfOkaLgnTVyOpi0ahsH8PuiagAf1mLcvq25Nv9kftnObEV9FZPv95zx1h9tRwFcRLD7rR5IlvJ3LOyFe9ML0JxSY8MjxUflVEyjEX04a8X2GQS\/SEL0xHIA5i79GUevTgx6UiueX7MyVAuFsa89H1vVDsZOOyO+4TNTRj5do4duXVGsTwp3PBM4+UI396dPxuNbaN34LbetZzWUjBE1SZpm92degIFG+hW74JVPZ7TDrnCj4InrSkbmxc\/6OROvy7q9UsrzqEX649wfMmtg0+gpvTFlmh\/AMPS5HwquDaD8KroL6VicBN890ItBoMoFft94tR1p9rRJj3IcNCUe\/bRML9B3QSQuZ5b8KH6VODPnbzYoTwcBt5rOdzNQ9x5NUmpYSiv1bbacAYREPbyoP9J3EHHaEyTujhIKSMFpGiY132Ber9vX45ragVvXp8h2lIW81afKWLD9gYo4taagBwO2ZdlZBaoUO7xdveMCxhTV1R0PzOh2JhSaenTB7xi15hS7oLkLGq8VytSmNLMeDeWnrCi6GoVqZTlQKxpBKzkfv9BodO2j++tGqQbH+msU\/lEwMefon4ji9nRBOT9+0to6aDEzdI+JD+cSJBdecsPjwzIxttn7HgRRVSsqItN4DOsrMi3hnvefEcR2HRCNax511x4HJQU06lStmo+284zuS82b0ryjuaYXzUvlwVwsrXIlKfqBkqrsd5yQJVleoWi0VACHe84ai2fWV49uWr8iFqN7eLVDxqU9DWgC3\/TUqpmZV0wNGAbhvpI1XZ75eiYnNeXRdFh0FgwJ4XAs2h9EVrvNhUg\/uzviPmmSavX5J5I0E3E26qlJ5naTKBZ6lTQxhjzY8spb7lvJfBqsGK5wenySoOx15\/vhm3D3YYrVrMoK3it7TPZfS5mNTgqk1tiYLlPJV8NWNfNKASdKhLtn5sFsBUb338XFXGRYy8BtWAm8Gc4PGqFDimnPFfWqziEHM\/s3ojQkiUvwDAyEQbw5taDCk\/SDO6QceuZ+tmsbXyh\/Db5KZrGZlLVY8bhcxrU76YxOGplpnHnQk5Cbbr\/qbgR9P\/Y7yS\/K7QSUlf\/jmr8zMdg0XDwU3w8D7Q8uPltCqMU4ZSF7obAZ\/ABGigP3+zCuPBKpi0DGG8MgJwmHCPGYaz\/ubY3De1oTOM4dozTyEs4FYCQRS7JLlN5GZLnzTcHRZRqOJdyBgbcjZ3icWYxMW4O1la6+WTfoNp5W3sDQjxNYRWfLM7Z3k9BqogssDBF5F2OhnAUSAmS9MK59BcIxnVWaWBfXxWRupuXBnex3OhyfFghp6fL+EpTLhTnAcpACdmgV16lQjw2HGXbeTfga1iYH1e7LoXA3G2w7uLMI94jysv51xXWUWfUsVJgOIU74+7nAaG6JcKr4L66AXXV\/Tu3bym6JLmee+D5kJzkPvksy\/aKL0UOncvDLGH3BrfEbm7veKmWsl6YR3cvMP2rbuc5EAyy5266R49A0j3L4DgZhLd19Jh5rTRP\/\/uY2VDmdTJXE\/fnjWRoBcZle8qLS\/oK8l9OT4Gf+oMBpW2WJ0fkn6nyeEMmcw5MNNrWzrf3wOwYDC0Y7685KAhB4ZGiFN6yI3iPuJa43waHicT\/YAdAe7+pP4vatBFCeQNVEafwEYthZAdV5Pnn7CYKmaW9igmUFTpWHP1UqeCl7QyPb6tutFH52MELV7bznF1zwK0rouDkE63N7f19et3dZq4G7WSiY8uYW8373kahtvcrAcZApF8yzFNntK1G741CVEITPrDf\/5AwnoMLPdb55pTijvrH\/XLa4ysbWZk7K0K07s4bTYjMSdaad\/g+SXbFGFYCt4yxxUCH\/tY4Dtq\/xEZ+1TZXLzVwoRlxxpz59MQtWPcqJW8aaSsazH2pS0y83qRL1TYtXUnov66lMRqR+ztNM5MHOqfejQhh86li2hkKOJp5MxZBuqD\/okwkN\/bZXOohFobdq81h+4gXSvZjjC3fGwtIXqbQDJM3LL\/qae3eBB3F8bd5Xac3vDQC1+hjOIgjVbu2RDmS7i\/n01SBK1vNEF\/mBNe+W+ROfI204LhU9BFG6Nqrdf9NuOZKOgH+jxed1BPe5VXEpO5I1wrEAdBtezbyYh+lqqBgC4Kk0Q7P+U3LoCnlNMkdSta\/R1dICUZVExus7KCl9pU+neL7RW\/hBMp+OOWSaMTBTqHLX9oQbbqplfgbcUy3w2H2vCDoRUAVzIrDW\/5rEs8li3WN\/Flrk79mKl3Mw0pubwYWy142Ry092INJrMO0r3hoZViPzfbquqT\/fcRHuASF22HNcEg7LIC3NoTN3g9o+luPLftt4PvkLSI2AIngFN0GmRh\/QiiLqBwSX42HUAmojzJydeUqJY3JL0DznmOJtEPWVV+358F25eSijV9r5HKfarcPp51GbZ9m92TeMXAbSAeLv2HVSiiTqwxPd5zPjr15sLpa1UeiV8NEtY0B\/iNVfdj\/2Z6IwfGnqjWVlE7G9jAm5gyPHWyHgx+B2NV7w9Lllpin+AAj+FRB1DxVdNH4YGyUbstY4t0bOd","iv":"2a833fb2c2d2cc7e0e6cf68d61b945d2","s":"527664b81ab2545e"}