Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"3e49286ac4e9f7f0599e4e015efa7efd","s":"c45f496608f98c2f"}
