Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"61f200fbb94d3e09dd4cdde4b30169c6","s":"f12388605f1217c9"}
