Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"9f6d642cb0c79cc20d4c04fc3ccd82f8","s":"a4b85af6c5b75d19"}
