Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d41075ad4e1757d13a9bd942735e4a59","s":"01dcaca5ff9b5a79"}
