Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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yNpEDRw12RGuKzW\/lu9+UKTa0PTjf6yJfm\/Hko+GQSuvKsEj8MmX\/knOU6XlMF\/D1KSUlmWFD9jhzB9e3BYJc1mtnh6+aafB8\/NEBo7vBcTnBRICOAWykh5iYFvJVQWpTqLiE\/oh9ZDKZLFXKeg5K04pvyhGJBq2oorRVk4EcmYC85HvpO5gmVx24d0Qv8zqrAxlyAS+R3+QBbARagdYner\/HCelCPwT+8gmPHSxPMiZnKR1CcrdQfWqKd7bG9GnkCZa3+HHOdO\/zOqaQveda1h8UgehX36rLA1rQBy64j3iXOQZ3YJ7N1eremqjYd\/3kAH2vZfgZH+0LEpYLUAGJMQ9uJqGLifkUrFil1nS1uBRtru66wkdJLrifBsr5w9ShO9FQ7b2qOwJvTczVdVsGCIqPXrBOv3980WcIcIRo+l\/P+xAqSjkBr0af5vWeeINKC0FSqtfWz0+Cq2VgLNyj\/YKO2HOpFAY1ZQGJBZohDFSEenbJ\/gr5woMo2KJDJYxu+WqzvN9DNGowztx7yBj7LkyO7KUF9WaxH91bCqK6zunU3prqp7e7j9PluLMEak3UIUpAdQtbyFe520vA\/pD3pvzrZTO5V2txrb0vgTjsansqKGG1C5Xx4pAhQN7M1\/EtWCb\/OTfFhN2FdqVAXrJLRuTyEomeGggKYLVVAgOLCpgHdtGzlfs5qFs3IxV+C0\/o2LAqE2GMSJ8h9AsXXoBsa+PNEJBVujbWuzgpR8sVf8teqXd1NDPXQFCtyNqg2j2MpaD0tQvffd0nspc6y5KjlVYYPRe0wWj57U27\/J\/+B5dTtxicSV3MB1xo\/LfXM9cAnrTow9czN1ckhIYy+WozoQqgfav0TxCgaUEoKnRIdc3BrDaE6Q4iLQ5o1UP4c3p194YIKE\/4bM7YYwmtLFjveiLhSxA9pak6LnvjpGsd2pjZaIhk2R\/5CvlIU6WoSGvU3igA1z7JUP7yIg6F\/DtegJ2AwA4NCU557Yso84RdcSEvj9b2nf74kO3kXgaiXz2FNS9HDXceIV7\/EkBQGjRqTJJii52OnyYTFcVWKV0EDrPnSeumUk3GCB4oiCTmXSR3HkQ7uKRWvI3PCj6FgWUBORNAmIJ0lpIb2Rraf4c63Db2w3vcq1KoIduDK6Xx51OodV4sPM523zxz4bZtxofnKAgI0rUjoxHCpT82tliGDzdVJmbsbZXVZQphE+TBgJ\/fawH45\/WhsDm7M4HIUlY01l7+Xn7WsZVvo6gNJYUnIHVwOzP7CJv8vndHUWQkRu765we3krsfK53wJUFBT+ZS\/1MGtCTiaNW17AZfW86IPXf\/nogoYz6z\/U1QhbiIzqiTMPI7vE9H6loTDDF8qHShAJ\/6zmw5gqFhCDrhZCUxbZC9WEeDPzNQU2zHCE7rp1PP4yvylYVBkS4iMhiRSLYSy5Vj26u9+aHlonItjAGH6SbIY8WZVRuKx167hWXnUpOuSuxhq5lwVkrq4UH7KC9goslymt8Ows8zDM+Ple0vHrTKIRO3OUcpT3Tk6VPjqUakEZ93OVc3Yi7Zw8NZTv10RtobeikPwp4nPe5M0C66bMJXXBMk8\/x1+dC+gZFojE5eIDrOfLftNVXHR3vZj3wv2CIYzSFuZ6K4cpS7ugoQLnzMt6JwBjdxrUpCfHCQQVc42DTvM3TMGA8F94a3pjPeOIalAfach92Hbm2YZnSpTbxlOqwo2UEjWUtRRXL\/0+z06XSzl5PcIGFdKxJ\/dhuvwenbeWNkG\/LNvgk8hBQcwbMgoO14s8AfRUPpVJuS0wsdJ3Fy7eUqz1EWzj1HX6OB12JNUrwjX89noOlMyRbKM6bTz6AYylTL+dKmTQXLnEVX23VoxXYmhDyzBVin7ptoioHKVVDDtNH7pmjYtU\/eJs\/XT4T9m3r9T9JoP\/EjN\/35c1Y5MXDT02kLC9BOnGvdu1AYxxNKsGMvKmypRKaRY3AMFRFLnG3idSLPgPkZjgrO4cUho7axFxQtT5bK90nEOvLDbvDUqKRf9I91JWFgNJmrs6cHrkAyYk91wdO8rRorE46ftHCTjYS7EzsZD8zoqseE2uCajIejoVx1BMEqmL0urjXpFZdEqVf\/4U1lrGDfGclGhoJLujqz9UjM17b5I9XFKP3jenjaHlYUHhXnQWpNe\/J\/zlLG8scjs7y2EWD0TgPmv4ZH9I\/QhkA7+6RROn9ew2qRqLF9ECI1clcgLrq3KHW5YgKiWKxHiIc0AchhkT6NGioSqUaxD7\/usJd+nNPWNMaVV6n+bEHAlD7aEOam33oexW9bOYd8u+L8PWXyAdD4h\/i6auWLXDZ4NHmwLfUwvfcY79c0gHjz4hiXb7+l\/V7M4EWnuSQBp7eQG\/BjLVvAomEll8ViXB3mn8vCVn1GJ67P0dT0Sa31iPdf970W9\/4ff8fQqE25ojYbrNSt94Gt\/YSatJYSqpcEXqVIT+rSZv58JH78+l5PyrYVqDr1A2cKc7xMAojQZcBf\/9fPV8bzOHNDcBx1hHHoql13gygKAGQ2mOjZEqRJreC6S+07JVqUvVCYalVg4FzLl6Go1gWbMOJdNgSD8wyRYbCVKIU5r3tA59uxlV5KNxj1nbt2wWWYDWfbjUobE+paQdNASHzPeDfdYNtbdJ03e70b3Rn3IYnmvU6XWdOqGcda8A77ee0TSFooSdr3sCBimwXuAUb39WYz2BJg678E7DyBNlYi32KGaP8E8XXlJuztb2VvWg6Cc\/OCf0M9vhcxWLUPYodw4auj7fH9viZXnkkw+fvai5NoKSQUp95plpceSEjQo47rXOTY1IOnc07AzCIwxtIaKDOUihIVVftNpAzCdOm92nniom7XxxPtd+y5fTpcGXvGR5xUDPe2aBravm3whbglkVXWw3pMA\/AD7kBSjVElNsr8WfWsD4SJwQyNhE8LmccXInMOUdHsKaPgCGXGvovCd3bmljXkqmj5N3xhjR2LGbqYfnyFx0MvQ5jFRYGKrc+CVpT0IKFoMoySTQfhVBiPmIPCfJU1BFPAaJduweyZHr2H8sb3Xf1apKtPW9D9bpa8Fxwa1Ey8ta8ZVmXcyq5YUh2qGmKG6x984UwuVZy3wy8DLvLaaBpI\/cIpwcC98uf0LRd1zNFoY9pCuDg\/N\/YVtdpuAe2skRHbz0MzJaxhcC4wgnqdUUzR85P7zjvHeZemv+qzitIq3tyagJJnFhTqe0GK6PDdaNHHdOGlk0D2u9Df8iPZM+NOhLhWBnZMdwNyktYpBMjRkemzpMM1Hbk44HrbNP1Yeu2bbcQWZyKj9d35wr9s3wY\/Sq\/rzGTumEsNrDGvyF7aZxTj6o\/Xxq5s9\/NB7IiOHfx6q+geAbLjJxrGwF02BENuXeZwWZxRIHe0rvwasWcv1u8wyb2eajRgnREsyKmHzqQ1mWCfluuZpM3RLablfCQwGaFzFgK34Q8wJWGlt+rwsPZK11HGrIjWZMnAqI0O4drta3ecu49uSr9EEvgxtJFGrlVBGTaBV0fQ9Qcy2hGlNjDUoOMRPxW2D9ePoKVK4\/Q\/TvWY6PQEI2lLzVRhakRzi6BjV5NStiXDeNgLw80dAwD+HkXlpGNFtSLWn6JU2L8EUldv+L9\/VVcnCuS9x\/2uEp464adVxqbtOt3qUjfWTtNcJiXmgWk2o8AVZpxWRXVb+wjc1pUv1QE6CMjQhixGZaMRgkNKvmJdQwizo8fW2T1CmMsLjECSdmXMNxp8TSZZqGPaN+Dg","iv":"9aa5f8a96c0112f40c5b4d35e86b82bd","s":"977f989a847d1a2a"}
