Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"760ddf737a8e13da9c7e6367109a9d04","s":"1a50178470776d31"}