Demand more from your mobile ad spend: Measure what matters
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"ac21939bbfb9b73cc2ff521863283c0b","s":"d72b9f3fbd83e0ab"}