Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"d47cb63b14e79f6585744b90013b931e","s":"1292d94ebf22d4a6"}
