Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"1c366a05671547c151c8a021dca9139e","s":"b85bb7fd3d84d5de"}