Demand more from your mobile ad spend: Measure what matters
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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wyW27KLnD3SM8\/LuwKBDJvSlmph4Fav1Ixs7u\/OmCxy3EMiWHP05GRRGNgTVqkMXtHUysAtArbeT2XBSVHXStXJXLs0rQ49GNGY2l6aW4YkIp1zwJ0GOixvLD74Wbkecb5zGtUzU0odDsxPhlwXVvCyxchGsepwrAMvBVNmFb8yQYjGrqOlrW+AB8u91aQanWdWVMHu1XmdSFtlQIpQCFUl201KhUSMQ9g2uIbMh07+GdeaYqyfn79CWLEFKsiDwD40oLcOMwYoDenavNeoG8Fow60DOBTqW3TXcwQ7D0\/ZvwuXIZ9Rw3VCLHSOuUypJdWK2qqvcKFEOn0yb8rXlg7kGgG8WbsOhYBUNxotGZ2uc7en8tLdc4+XBVHsNWuaym6AeTQ4Fzh4sYER18E9J3d3ZuoBdIKrwqfc9UfbGkO6QxutgGMokZE2667QW9e4WlIx6KfeGGfyk915\/BYm5wjjiy285z8kHW6fPkUpEscw3in+wXgW7I5hao42n5W3s6MY9k\/UVU19WgH6LzcyosmSTRNBioEDOh+cEVaNnmiHQcBTxZWU1z\/rMSm5whu1ImL0JS6sidu+9Cnn1FrZo\/RJyzavlZAb2UGDywphU37LkZrMo+K2jS+ibTKqiOu\/eJtwA5hjvz8YEz8blAUGgLu9EJXLW46c1wjv5f0Ug1m3w0J4mFNDqRqyfsU9Bdr3Zaqnk5YZVagGgGf59uDMx3+XgnkMjf6V\/mg69YoE43WKSxEFkFEYrXmqYDKNmSE9B3+\/NpQBcSKJsYCdPpXfv\/ZgvVJaRW\/GD00TQW7BS\/U472AEiIK7d45W21xTuc+ytsmiv47gXFgq6svHEPirjmaNawa7f\/xJOSKW9ADOoy8ByU\/\/caBMbxOt4xDAIntqyWR8MDaSVVjBGSl\/kkbct2BVg9qBXG8QL\/q6YFxhsKbe0Uc\/1+QWQsKjCRBdxw5toks2JUyYzLRKp92hiPSD4pLYdZ1l7Z\/vto3eS12Obwe6cN6kMHXjEEym8kQegHFutNDWwsgiFjq7xTOlQpBxi8Gqn5\/mbTXUBS3kI+WP4NxyTjMpzHMK25UTiXA5Y9fKPfrHfaa9vv5K6Uf2R9+CcsRHfvzZUHVnyLWoyJ0DbJTNkH4+U9LT70darzV8aMWGpQUPGFG0HpOz4VrUQg8VIpqs6Djict3RNEkW4VteD391Cx9tGVLghclyYTmzyKUzu9fKPvuJkPcbuBrbcI+YpKCVK5HxYmgGtfGgEZtn3sT89Ntd51IgZFXERmvwxGpPXnGfkC6yuM5D1wlw5LCyZ6NYPNMzPy7HtmpvLs3Z9FhiI0Rmy\/4k6mAOvB\/qkiABYJ+FQnQvGa2eItdTbd0V5e6x4+rJeQCcEA01Fj4R2npRpXjNU6k1lUA93RWfN1RvPe1MGEnvqKmvUtBREYAXu\/8WYPoFbrm4b1ULfPbfcSb5Xkek4Zx4ZGy3Bwl3GdUej+GFBlho5hzMQfSw4LVHxQS2L2rnoSkevmS1PFiXt1fug5Cpe94lUz0kQRFZhZykLhKuaySbi4TjCKF8BvOSJaiOVuoNytUhT2Z0RPBLaNV3S0l\/6L6ysDswOOEu9VhjCRPThxfcmqlfM\/deA1RoOQhhlIqfjMbjWem8Xq0bUmg4I77Zmz9OGPOqOUZhV5V9oeFCgx0ucZQn\/wIlReRz2FCJYrNOy6lKZbVMRVlywXE6aIKfJyvkfdz14prx4Yj02CHz6z0V2mhriWlv0muTKGZHc9Nlgx3NmU2E7+\/WM4rrv8B6CqB942wdE+F1L9mkmWNLGIUxp6o61GvLoixIpAQaMph01oLHCllGEauZufmFNyiSne774icH6owBzIDZgmBFBF0AvI4o0ESAOH0NyKiHtXQgXI2sg9pOHGkvz7hoJ9jwJz5LncfsZMD0ss8hbzYuc2D7lqCFSAA63BnhrpVFKxKQFNYHjObB4\/+RKezVqKit+\/0PHlD8At1wgremHDWIEBp5rBp3a6419Ef\/EP6wakLxZTg6XrTpCe5WDmp8sne47MdJw\/YwCLl7IXfYJpR4Lm8sRoFOqYQPA16LAG+YzCgajI2sBbM7180Wz5ddKfqd0\/MIDhw6S1m1TlfW2hLMX2UkicvhhkwDIc4YOGlqH9jD3ynMtbNxybUkrzy8uYGnWSPsd7OQuNo5yOWSfg7D8PsNr4KgKwdEjHdQD8likjcI7xEcbFmwh3NUifxX8esiaRXE4Nlzb2zLFP9HnYS2CZiOzKBiq9kyHCDBgm\/XB05tdMblJH3q2JwXqrrv9kPzSN6xMwWgl3N6+aiRVimi1C2AA7K0WHmC6KkNM0XQnngXqVqZzlUxQ7q8lP+jKu3Mnd+A7+UeFPWQVAHdFK5j19ISRWYeZxEaeLt2hu9zmfAwAi6WKZTvna6\/SLxLebQ684QjyfQ9wa3dO+KnNjdVeCNAyNos92V4QVLVP5vwhIjmycXLX0GbMjew1oAA01HLtYBkoOZP0x+awTIMAHBqyZBZg7Tr+0ApO586RDROgsglM7iUv0SK9CdKlQq2CQIli5B6a\/Nq8\/ESSakVadEj4PtzrQNOmHJU5teLQjgzWYsmxSFiScfT4XA8Ea6ahclgEEjaec0hLFmrUsM9x2yCcswzlCul8gpJ6+UDCzl2iMWsAMcMmMiEKb1rfJKypyL4l233FumWnai6pjWHu4FGDbR1PonUtoJi1sQ0\/k7tB21lh2HpFmgY7JzSN7z7ud4XhHAQC4L5bO9ybMjpd27oBCK0i2wdiPzVQWpEPOd48BFdumVrZ6GuycykUXf3W11A3Y3EU8WlasLBXKjYDrJu\/dqi\/g3lxbgrJqkiaHfUI\/YAnJddOs89Gm2RdV81aeC8nV5eZABoyw4VOJrWOVmuEcKfZJ8jcUsk\/E23vmJvHCqIU7lg39EzW+6oDBvXWcy0FZvBN8pGKnbd8EC1ggiM7ekBLZNOFMGGZN7DXggfhqdHHkqGlv4KMpk2JFTR6HQOS5dtcrVfIwi1M8yUg1n\/wfrkzDk7eLp05Om6XdJaFZToTufUYkinep7dBgZMk9rShZUqvh1ktm4qfL+86SUFEvFCAhefJeklTQxJlMLPS1b9mdNTpdp88PvK\/7Qs8bUe+Ozf8+CfS05WTeihm\/UuI9h\/\/7DyX4erpidRwYBH06eFndhjD9X+4zUKQk2ZOrr7n5hA6DPoLdCxTbfUFWZ1on1JtRxw0kBzRDtv9XUZnTjc7L06f0+wgF9HjnSHZwer0b1jiEUB7AUPOnROMKOcrcx+U1sb6jIEj098CNTfps4CCG1z\/XQa2512BJF7pLxYCcZmSSfmYDYEsE7HcIlVftJwyRdhLSD8N1vP02GAuU6G3bRt9ycRW\/4HUlKDMeoLuVEMaG5+i44JGMBQmXZpSJxFGlSZov\/2tUzlmnelC6XITGg0O9t8VN5LynrxPcwykoMh6umA5k7Iywo\/kny9JKTEDnxz3gjGaiWb30SdSp39yC2+6zHzniNBrPWUyoXyN72rNxlwAN+8WfngDamxVAd6rt5E8x7El6+zXwBGUAgBbQsscih+RfKj2srq7pDpI05WnWm02Lfi4++PB08lfFt0oc2Ly2ux7msXPp\/WG07PyPklVlHu2zDCEgnIB0V3kqIsPiGaaLYKSdcv4HeXpZ2yVhTIOvaW0CZtUSbKjX34yqc9PoRyjihS12r8FJ5vpIN\/dyK+6dVUwyFnxpiQ6px0PsA7VDiAz51","iv":"d04ecf4051aaa785160edbfc18b755b0","s":"0ab46bbafa6513b1"}
