Device detection 2.0: Are marketers getting the full picture?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"7eee5107acaff3aae29d9b6d12236bd3","s":"18e9f553ca27ad7f"}
James Rosewell is cofounder/CEO of 51 Degrees