Device detection 2.0: Are marketers getting the full picture?
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"e1b01e29a3899f0a47e9620debeaf0a3","s":"7df2e78df474441b"}
James Rosewell is cofounder/CEO of 51 Degrees