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Did Barneys miss the mark with its bar code campaign?

Posted ByRachel LambOn In Featured,Industry sectors,Media/Publishing,Mobile,News,Retail | No Comments
Barneys QR code ad in the New York Times

 

By Rachel Lamb

Department store Barneys New York had good intentions with the placement of QR  codes in the New York Times newspaper, but since the landing page was not mobile-optimized, the retailer may have missed an opportunity to connect with consumers.