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Did content keep the goodwill going for luxury brands during the lockdown?

Posted ByDianna DilworthOn In Apparel and accessories,Arts and entertainment,Featured,Fragrance and personal care,Industry sectors,Marketing,Media/Publishing | No Comments
Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo Salvatore Ferragamo ran an Instagram trivia game to entertain consumers on COVID-19 lockdown. Image courtesy of Salvatore Ferragamo

 

By Dianna Dilworth

As countries initiated lockdowns to prevent the spread of COVID-19, many luxury brands backed off on ads and turned to engaging content in a strategy that aimed to soothe consumers during distressing times.