Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"50525ac6ed1fd16d74aa96495b608645","s":"75138a4bc0ccddad"}
Ian Mullins