Digital ad spend sees fastest growth in 7 years, but marketers underestimate power of mobile
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ba0560ff417b9edf4b26d72613956e1c","s":"9d890f06f836b8f7"}