Digital marketing can generate a lower cost-per-acquisition than offline advertising
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"a774daebee63050b801ec50e08090383","s":"b1392094c775dcb2"}
Land Rover in a Discovery phase