Digital marketing needs to evolve customer experience: Forrester
Posted ByDianna DilworthOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"cd78808671e0ce75cb910d634764dc90","s":"79b2e59b9f5a5983"}
