Digital marketing needs to evolve customer experience: Forrester
Posted ByDianna DilworthOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"e566cad2ed303de2d8e1bbd1beb2b665","s":"29abee5c4d82b915"}