Digital marketing needs to evolve customer experience: Forrester
Posted ByDianna DilworthOn In Advertising,Featured,Industry sectors,Marketing,News | No Comments{"ct":"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","iv":"73b27b252a3b08365e0ba5c4c11a2b0a","s":"e05bdc2a26d3ae48"}
