Digital maturity required before brands can create effective localized content
Posted ByDanny ParisiOn In Featured,Industry sectors,News,Research,Retail | No 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","iv":"be0693cb40adc3deab0252f5796f9e5c","s":"85abaafda71f5e2f"}