Digital maturity required before brands can create effective localized content
Posted ByDanny ParisiOn In Featured,Industry sectors,News,Research,Retail | No Comments{"ct":"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","iv":"08c5a6cecfefdb6d9aee1d58ed799727","s":"8bead43da3fb84e7"}