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Dior intros Addict line with all-encompassing social media sell

June 8, 2012

 

By Rachel Lamb

Fashion label Christian Dior is introducing its Dior Addict fragrance line through a comprehensive social media push that includes a Facebook application, four social videos and a Twitter hashtag campaign to push the upcoming “Addict to Love” film.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  4. Jimmy Choo hits the green with golf-inspired capsule
  5. Saks prelaunches seasonal styles from Prada
  6. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  7. Luxury Unfiltered: Brand stories are the secret to creating desirability
  8. Fashion falling behind in fight against forced labor: report
  9. 2019 luxury spend expected to grow highest in UK
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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‘Writing royalty’: Montblanc celebrates Meisterstück’s centennial
Jimmy Choo hits the green with golf-inspired capsule
Saks prelaunches seasonal styles from Prada