NEW YORK - Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray.
Columbia, Parsons view Dior stylist as link between brand and consumer
Posted By Jen King On In Featured,Fragrance and personal care,Industry sectors,News,Research,Retail | No 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","iv":"e3a0d84f0a78306e37f5a6abcde10d56","s":"e8834c60bde917d5"}