- Luxury Daily - https://www.luxurydaily.com -

Columbia, Parsons view Dior stylist as link between brand and consumer

 

NEW YORK - Students from Columbia Business School and Parsons The New School for Design’s interdisciplinary program “The Design and Marketing of Luxury Goods” worked with French atelier Christian Dior to propose a strategy that aims to build trust among consumers and sales associates in a retail climate where that relationship has begun to fray.