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Dior redefines fragrance application for consumer exploration boost

Posted By Jen King On In Featured,Fragrance and personal care,Industry sectors,Internet,Marketing,News | No Comments
Dior's J'adore and J'adore Touche de Parfum Dior's J'adore and J'adore Touche de Parfum

 

By Jen King

French couture house Christian Dior is giving consumers creative control over how to apply its newest scent, J’adore Touche de Parfum, by comparing the application with a ritual.