- Luxury Daily - https://www.luxurydaily.com -

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

Posted By Jen King On In Featured,Fragrance and personal care,Industry sectors,Internet,Marketing,News | No Comments
Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

By Jen King

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.