- Luxury Daily - https://www.luxurydaily.com -

Dior serializes Bella Hadid-fronted beauty content to retain youth interest

Bella Hadid in the Dior Makeup Series' The Call Time Bella Hadid in the Dior Makeup Series' The Call Time

 

French fashion house Christian Dior is leveraging the It-girl popularity of Bella Hadid through beauty-themed social videos, a surefire way to glean the attention of millennials and Gen Z.