Dior taps WeChat’s direct-to-consumer potential in social selling effort
Posted By Jen King On In Apparel and accessories,Featured,Industry sectors,Mobile,News,Retail,Software and technology | No Comments{"ct":"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","iv":"da193c2b3316b2e3b76edc16f042387f","s":"7529300a8ec208b0"}