Dior taps WeChat’s direct-to-consumer potential in social selling effort
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News,Retail,Software and technology | No Comments{"ct":"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","iv":"15e849e98b04530661a1bfafbbee28f1","s":"987b01a7e0431be4"}