Dior taps WeChat’s direct-to-consumer potential in social selling effort
Posted By Jen King On In Apparel and accessories,Featured,Industry sectors,Mobile,News,Retail,Software and technology | No Comments{"ct":"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","iv":"e072b443f967cfa5dd1bed67a471999e","s":"3f340e165147eaa5"}