Dior taps WeChat’s direct-to-consumer potential in social selling effort
Posted ByJen KingOn In Apparel and accessories,Featured,Industry sectors,Mobile,News,Retail,Software and technology | No Comments{"ct":"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","iv":"683eae06da2003382bfa3f097e34e14c","s":"6b484cb3855a14e6"}