Disloyal and distracted: How to market to Gen Z
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"b00dec28a91d03666da0e75ce1d767fd","s":"776bf67669bd4a16"}
Katie Jansen is chief marketing officer of AppLovin