Disloyal and distracted: How to market to Gen Z
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"5a64537f69084711ac239ba375ba698b","s":"b71f422c22902ce8"}
Katie Jansen is chief marketing officer of AppLovin