Disloyal and distracted: How to market to Gen Z
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"499ae905a5b45357c089e047219b361f","s":"6c3992dca86abb70"}
Katie Jansen is chief marketing officer of AppLovin