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Disloyal and distracted: How to market to Gen Z
Posted By
a Luxury Daily columnist
On
June 8, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Katie Jansen is chief marketing officer of AppLovin
By
Katie Jansen
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","iv":"6ae5570998a000da1203e24ce195d1e8","s":"dfe3d9851500b294"}