Disloyal and distracted: How to market to Gen Z
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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","iv":"3dac03ef07d3aea21fb6c15bfd074550","s":"221d9d5114395591"}
Katie Jansen is chief marketing officer of AppLovin