Disloyal and distracted: How to market to Gen Z
Posted By a Luxury Daily columnist On In Columns,Featured,Opinion | No 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8keaA+bMSxV0mVSXsQzratFcYonN8X9pDxDDmckD68JHKolQN8zDwLmFvYjy3KETttk6oWy7bRv2jJ9dM1ANDIXKqaKELhTi6uznoEMJ775\/jsTiffIujgwegSLUij98zvBqN9HrnqiBn2HB6kVLESe+go9xCex\/bNd4W1sHLyYKMRyKrvPPlyU754\/uz+N\/KBfS3J0pHf+Xjf4jkJ69uriCfnL5n0CXXWOooxdtsa+2vEEmQ92CoFmetH9MV4Z2zuLhekUXRMvDIVkv9sv2KK6NoMvcBfrCzgbzwrpq4afvS38cjXelvAfcpoLt4FqkoewnMHileU38RokZnaLuQog7X4DMV489Frvl\/VwnKfj9dDFfAEDVicCBZv5Xm5En0orsY7YAP3u5yfkSY2Wtjr+YBJUlpprI+bv4xzkCtEjfooZp6vqvtW2yx79hqmxXibMOgfAGoxAfzOMmsIRWplLOhb45LW2sXlbVhYOX2ll3EAThUSstQLAPYWR\/sF6rwjczhlTR7LaCqVwDYy+OKAip4nx9qj1i94VX12mlWsTG6GD2f6oZkri2IEhTIfN2nmYyg5Ymbot31tkYsCAqZ+oZtUDilIDYjEcT3Zr8zavRucjXqyqQA2J3xzx\/bGuuWGzkr5+s7vsGzdPWNVWKTt7krOrVGZB07w9BQTfRt2kk13d6mIpThxXiJn1H+KNNYGutfqgKXvMxY9E1nEwDXTC+TtVAsU6LaGZ8l8DTAYWv\/mf3M223gEU2\/Kr+7+3mvgBhugOgFhMtbc1nYVzHbHB5tFHkLI0Jbnti2fOZ\/EF0jb9UEE8vokBWlDGn+GEFWGLfhkopda9tqOivbJTuxALvdW2eaUN\/mIw8owWdDijV9a8igOFpLavr2Pk+H9J2EnVJQg+My3tQvDd2gCcSYBgYo8fWM+FFCVa6+cbqwh6pnuqH5oq+eZh64jUUlJfqieA1iS0eWRFNbvfHH4Phw3FywQQqhw34ZShELIoeQXfXLjOb+aM6JXyYboN0hhsM\/EtYhemseGzUPlFLsMODT4RWMKV5hDoVhtpkAuc0fx1eh90L7+c38otaKVuABd7HpgjigNgq\/bwlPikET\/YmLO+1tVzEyAJajcCbARAJr+RWg9rQ6o63yKPA0d+D3n7JVopP1kAMewSc0A+SYsl39QL6SxkDnkDHHmd6Y4vjhLOPJMLzjKpfh4XANDtad7UMmq\/nW3xfMGYeuaeYx9qb4l+WD5Kj0egrZ\/Pu6MYLBChIlIZZLkjYnFDJSMYh0a9p3oj2iMxSZBC49MOnNxBi2Ht7lwOHZl\/TaN8sQtHA0Jw\/D0jFB+KjEJuZrYEyA2XEavWB3Pmhne0B3u0GmhN8BDrIsEPTzcb6pFCseOoDD1PZAmA+VdzhKNYNuXCoUMyFOwHFihva3pV9kZVk\/aL\/2MushuApDjQTU6teR+nlKGJNrzXg+yWEL8hNEMZN9D56K89CbuCyKUlSBa4Ra9sW0dr0eNLCyiAGF\/1QZiXqGz44eL\/llFkJhCuvBVnisQaIgojyWmORfIYY8KNlb71j2U\/5Rd2ubAOePIln09zqEf0uUmUKwbiOT9cjoJJMFMXQiqRQ\/EiJ51OOMvNyYh0ZFjS0oG53XwItm94Yc\/fWINDZhSvuW\/7cX91p6DzUD37l1vgB3vYjo0cQmkxP1frEGuhP6BEht+n0T6+wGRFr7XobN1Kch+8Uplv9Z02w9BgIAIf4InbBPaTwkuTDvCCdIKYysTsHBVaVdvqJ3Y25\/HGsQJMwoVap892cwHb1ScN6Sene7QYzpt2U2EHSN8Bk7lEBSlDgkhlPnanyTayA3EK3\/7fBvjQJSiZENiELEoI1uN1Kry5CPtbItcVVOyGjLTv8XNPevcI3svJNoRQSmeFnaTWfotfle3xdInDi47ubT5E9AqtouchKiu6FCIq7MRODy1IemHiT3EKNopMFFczUOsXIIPjnG0VIrtXWlsgMNykF2BVilUDSYbD22qf4bquSeXJ\/P8JKIHB9h12C+Z9h5U6HnFPf1YXA+HhoRkuCupzB2V9KJ+riW9x\/SkZ+kz5qTKe5GQf2yl2JRCZ3QE5YW21kCosi4ZdEXDyPUvtSTgRc4q76lT5+1lSwRgv9HkpFRCH4Nxd4Jbjk7i9n\/Fum+0\/BScmbx7LOLTgjS1pG3kwU2vxTH052\/tDbpSGVSpOgtPfh+JRcsTOShe19vPziaISpKoUENhWp\/4s6pGkXbiUPiiTI3NS3cfNUvwBaqXO8jVtcMf9gsKUiC9xP3Q9YHsDRRHIA7sCVZt1sDt7IH2J+P4XDrnrvFjpQSXsczWUOqzOajvqi\/KXqc\/e4Gpst79mMinHnc6rMh1zMsaL3MaGrEnl1Dt\/4Vh2PRS7T6PhcGClNMDJy431xwbNNFiNizaOwS6P0YJVrMDDucczVGUD99s8YnmuQ9iv0i\/5pyVVeps98n9\/5SXya98H93xlP+ueVJ\/163+3ehwDxVp2aXfYLfEHnnAzMnDW+XixHsN3O+wZPFmDnnF11zdsIB9NeuB2oPQo7dt+CNx0J\/9XX4x3FC4XwqkuyVp6d0L2RkvJGPvdAZ3LYQdjK7kwrMhZ4uito4tpxk2gV3UIWg+QGxfeep++LjZWYl12xvlEciy+8z5UXCn9zttSQ1fsM0ifwYENaGis0MZh6GzBkr2RgGu4A4v1UsnFJL8x3d27KG61lo6oxsdlmCAESufj7ETp8puDTrVEVcdyuJH84GnZMiKVn2OmhiWFM9AsgamdDlotmTDycUITkSmYF2sVwtOJfNnzIjwiSVy3zvwX7wnwPf7rZ\/F5eJFjaNoCzYhBc8z3kt0Vfq9HHd0IazoHknV4ZZLB9S4hyU7CgDH1Q3qdhw\/pkmjJjmqDpgub2vLUtARVwKVPguK2qIBCwtr7UrTHGRBr1MB1WcePmtku0mYJjRvq\/tuhksrzPkr3GfJ\/XGly3FBJ94NP\/LLNWmmGRmsOlsAvom\/I1P1rQ2hJzaRHBpnNHHCZlOLrBnqkJS25ghdKqf3AVYENbAsdlKzq9KCUNm5K6w9rMxj32K1nSqEHkF1CObmFgBa29olbLu8MgoMNA52Sk+yx0x\/8Y4nfYBuYuCE6WholzssSINDYp46+U4vpC1yjzY2\/GqT7n5\/npbJNEGbYZiL6tYtsTPq749VeqbheVajxkVyKAmmbNcCcBaJeJwXx2VRVRanmeMeDB49+tRlyJlijt1cBRgWnr4aYzuJbiCizKdz3tKGATgaqbIGJGKU6nJo7hyHdR90KpBgGJ5V0zYFYym3DOj5bI4+EDTK5zUCcOQvCCv9B+DkaVHpu0a8kBtRkwp0yvsrMXZ8dYw+odn7AaO2\/mQsnPX172x67n88eAL0nDFTiU7xk9vTV0Y7aHc3XRh7xtM1rv9wZsXnwaaCb\/5OXqqxd\/N8XA8NrRciYFyjcRRrtBOz+fZe+iZ6u2ltnW5QgrB39OG4yYq39tDRrex+9PAOsLe5dweIL8dsmo\/fyn9rjHvBBLcTQZGGozrdN6PAicIqoDZSyldxtVGsjg9Av5cUncb0saZ0SDwtGcwW7C5Qdw2sC0puUXfYi8ndwEZsqGqyroR+CbS8821RdUZqZnGoEuumov8WF+QNClcLUXDxrwO9VzEi78agOgb6s07VDMtATUTidmV\/iH2LlWTMgIxfHKfkV2x7iZiT4uPgUWANRq4CrA0KOF2RGqcGNViA8ef\/J6mr1ESdBGaYA0+hGgvmzwFGCjj0JhE8ZJrLRjGp4AU3k+8ZR5LJQZDMgeu9uLq5SRr7HzvXz0npjojuVPG+EvqLp27u\/jZbgzwzNjyx\/ol9hdkz5WY4zKvGkTUgHwYZJsOpmx61We2B2NOuIQw\/uHSG69zGlZVHM6CDMXy7OGJpk90zCw9TQ7p\/\/thjAkKyO56d5TvkvensaJ2YzLkQj+3q2XnjDXDSVPkhGPdY21jef4IqBRw2Qe\/izdQtb1zYvHckMXTSbVYkGvX4wOESlpElrBK3P1hqb7b1xOdxm\/DShCksj5EU\/Jc9NSrR+OcSNLggrByAuHXK9g4DjunzdL3Avw+sXjpzQHilqfgfxD+K8f7RksDVt4fmDZ3FfGP7\/6qd1vtNXUXz57g9IlrheyPD6LeQafyQChymFczH7ibwEQ1ezpUG59XPlnv\/5tgsKR7LKG4NzOGxRVLHvghc5Q\/voiky+txS4mZgvwIfBVO+DbOBwz28Mk7iSNhX3vbHHwhi4k6e8mE4cohowkakNAq7TExZ6aCEnvRZeZAdPXN4w\/Q42mLTVnmeQ4Yn183ZFwsnEX6DwI4E+Pn4ix6kPzu4wQaMKEJTTLcg6C\/+85tRfi0pCBHbo4YP9rfkz0GGkq0r70PCQBGfnA0qlePsBtEj\/7I8XSl61wVwAOdEj9pWYPKrg6oF+fwVqI911TFLZBdNlo3lCD5m2w0dDpOUu+AAZo1e6B\/THeADtP18jTp80fE6DchkZy7TDu0UGhzvK4+3wPsnMQxopn+HobAFoxpyU0R5vyR9jde7kAejAus7tXYMNFY8p9x44N58bec8U8OcwhF6UkAxLwrdu6zzEpDmiSIoluJv+eWXrGkGCeWETJm3nLy5n\/U77\/dvWD1StJrvfta4trOEIS7zGTZk9edR2cOpN+odbLlGP0SvExNRXIF8VqAWsEWr9EbNrU\/\/sj3cZak0O6HCf9O7j3DKEc3o62zUqHM81KbKECFbi3MzREg2N5OBGbq8YJ\/T1\/P3ZjRGRyaz+9jTBtulh1O1NVpRnYZ\/l\/tJAEbakD5ZmDe\/T3esPgXDvNcIW0UkRVT01pRRggmwN3QvrVjbn2oX2dtYFA8uyJFi9Atn6HeUK1tWfN5XmB+9MVZ37POEOXZ7kfgF0sSsykJxj5ccyXfRaF6YMEcggbANMN0UGZKTYDHbHJ2D4TGjaI3wWiCsht2NNFmEhyf5i\/3UiJIUN3cksxAuM1XCO92r49Sibf5OezGgF8BP\/uwnOiKMEvUmb+91L1A5RTEM0r2N+ckm6tw2AachbqSVvhS541JsFwT6qSzK+GnB72FXIGew1MP3RA3YZBJlLQ54t9c48cEX48DTRZIlHEzEaW9xX2NI4wpzemuXRsB1hMU0ZVAa3ed8g\/U5IuBxuG\/DBPhawtb+ZBM2FJs95WXKhrOBHS\/L5pzmIxULIK9a5sar","iv":"f0fbadfb1b5042085af65346dfd1ec58","s":"330eda58ab6661af"}
Katie Jansen is chief marketing officer of AppLovin