Disloyal and distracted: How to market to Gen Z
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"b7fe05242e52bf415f14db3dbc39a953","s":"b813a55c40e3f829"}
Katie Jansen is chief marketing officer of AppLovin