Disloyal and distracted: How to market to Gen Z
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"ea66210d5369d35a4b926547a046afb9","s":"208be80aed8d5b2b"}
Katie Jansen is chief marketing officer of AppLovin