Disloyal and distracted: How to market to Gen Z
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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FMJ\/1KEH0dl8NvTSA16FIqmOwewalCyRXk6Vd3nF+zREeAZ3K32rWGWPUldnJuAk8yzPBfkVgJQ4t2uUhfaO6f+XNru4e7uIV9zegGYhflYxHr8jMXhUDnt+q5QEHNhhI\/8A6fPWlRCA7OP\/VXXoOWwMfwp1BhVkgopMVIDlvYMC7Il1J1bOJU7T22NG20qOmLZMp5PNluh5KTQpJ\/lTwGqNyHatJwCqdTy7U4PePJaR+io4zddiI8qyKZFqejWZGMB6ZC1GVtxBY7ksP4gLj4i50vHmRf46ZOUNX4eS3QwrrjeuPkF+Xt4+YroVteishwzIHJzDqf7njK9WTapdKaopye2zAoPq7wfP1BU6RfHvzWfRpX2BybXTcpFl3br2XoehY4iLb6HFe+Nk1PVjFAa88uda6fqGzYAaa8IBeZf0vrDD5IOjrtpoUutW2P5mLyPg+I3Ap8JtKiaY09SADMg6w\/Xj4EsZoTaPwGu0fzFtprKC5mJ6mv64wyegTcOZsuDFe2ihNcBqiOUFYsfvm8GGmuQZ4afPR+IfDi3iXCkSlZsn2\/HyiqLEfLxFbxAh8tYFDzd1CCi6UEHSxGsjX5fp8ZX2\/q+ckALem2PL8z08ICJM9oTfPL6OcMGB+hE\/CHdXAfqkRS0FQspYdqQwpp2aSgBxciYT1WnOsxAtPHyZNnie9iABKOMkfdubqUAncgpeJEs3xxKNbugsK59WwUcmEt+vziLtspZGJo7+bLan2bXTZiX5Eo\/9eKTO9IgZjp05W7m3ESsIpCTWs1HLaHCBqeKrGvUcnr6FLIBrU8PyBB1Ty+2WFOrotpjWnFufzeaDSwk4ISOzzwIyAi\/0+X8vSNTX5u71abg5Ma31XXyUd9BRcCxjO4fEjtQq9elXFXinlmuPbk7h7RwXZ4DXA4rQkIROTwTM0\/aFSxCMd8z3thOrldOY7Yoa4SI5BP2Jpag1fre9cQAuCcQQpKw7JyxUI4yVmdlySDkVy69zOb\/rodwFyH1+in5izhL3kylLw+k2C8YBuGat38aEneAvmiMsgS1Jw27FSnhTYQlq9e4CsygPrNh0T0j7wNxqLwvTrxn69GoDpHXzbQQoZMG8rT\/oOG5mk\/js6K92d2Sg2TQ6NnIlBQMP9LzpwImOeKh8xkOBA+kIdAvAc22JnEWvMf\/G7V6YIJ2pXfm4wGQN5\/XF0AwOy6+oTzjLiEDHbPdsOAEQ+kPmirnwWm2222YBCymp9pxeDg3SKHAWrCP4BsiMLSGZyYswgoGoTU7O2pPaSStVRPqZreJdEPO966uBmbaP+8gAa+Um0Gg1kREfK51B7Jyr5QjASLmL6qGteZMYPkaU7kvRT\/2EmOXsfvMnfDRjjDOsbXWoHraor+6xH+y3czWTOoOZr1e0WbxTRmaEdmCo8C8iHH303PhoDzpA3ceEGUXQkAaa3yFstWt+ES4wsSGPCBZCEg8iACdqwyI8vzKb4KRQXClpFb2TXDxsWgr+E+ZzR7XOifSFiooKTmh4pGcAhKUQrSr4OUCxFr1HtriPUWwBzGO7FF3bxtvWN1AluDr6qb78uVIDLNmTntqjC+CRMAKnIRH4Ml8NCHcjCmKVK49HEGXNIry7CXDBoslR9BWHCt\/YA+CZlfgX+Ja8FxhJZ\/SiJfLLl7ThKdczI6UQUl8X58zmRLGk5590R6cRhY\/aTTrgiAhlpTbJx9IKZ2mr4ENXZxjrfsUkqmb6g7ksr5XcqIQGTmCqj81gIJjVHHv4K9sILzfFotmWW+Cu9y6jzeLTqXz9NBW54U7KS3UqlbZOHof7CkE5BwZeIC0qZWcnIMmXvQKt1HwjpUDLg9WuJiCRvR1MoqyUv0F8pwL7U\/Pw0VyijdwTwBIqKOnLJ47bt7eDwQVfsLokmZNXBT9DH4wLi8dqI9VtaKLEOLCgmlUjkJWhfvQM7hxIw39KQXXjQvjLLtEBFvlGjPXRX82aEqlydHGO29OR3DuelAVFpuEVTE\/ZMLWNqRY4XpdDXb6hopx8r3Xq0g17yu1VtU6sZRadULa\/LYZ8QCu8FOBCoipRx81Qx1CRqtU0Eg1VQfdmB5UqxNqWLD\/VHLj0cmO06+7vPO4dzPIoN0rbK9BHuNWFMK0BKoKwMkEVHcgVh3iUquT0cxkVoQPScXWHIDUpmjqTC7K1U5x4G26Lo+0f3VPdmjRkc1tKPTX\/fNzY4dyNv3KSKl4a3hAqqp+2H7JhBTDoH9RgxQztsLxU9RdR6S2ZnCQZjSjEm9dEz7n\/VENc\/XXaeva9ankkCk2vDvzoEOe0HRglIxnsGyyheijr8sm8O6VZIse41nAX744JJG2u2PCHX5EtXb0IcP+\/ybRSVbFe\/iLoJj3EyI4RfFEYDHu2gGWfc0PYIxz77qM2+5x4TdiwHjDnZ5P\/21N8f9oyxiMJ50v+99UZCxT\/Czgu5c6ZgRvzzTyn\/COV1+9DvRqUfA5zhA9A8V40lcUdBAUXGEEzZ5epMP3Cvi7lhyxYw+g5fVKyGuQS9Z86EX951fRhMmBpiSKuCUUFCVU5\/0nor76Wi6HfYZbfB1IQer+35lQ1zZNUrF+\/yEE5TiGkXLyWKt8KFiynTPc7YEGmBhOahWl9VIVAubOXbUe\/aMPx99KFvFjKmYyOpbNWw9dNNivHgytdQ9zcToV2D8hGyPBhOBErr3XA0OIc5AGjJfTA74u8aVGsBM4Xd2fMHGRZ1aLq6xRsZCVvfSrMxEpxCbGcVAS064jzzlxXSeJ2OJI5bwNSiE5KRzcbbW8P8P8iYwCzeWtiCIatk71zjDsp4AEd\/sVuIzVRKwjeLTkuv7Vjj6ZSm5MOoFXr8mCRip0I+JWOxKLz0cg9eedyywvTeEO07d4MmX\/GfDmp9BA6r3NN7oB\/As+tEiBC\/ub1PJrvHt4Jjum\/aZlA9otgYAOyruDpzIO78nqvQ1r6MfRpbOx1dfZPRHE40rRh4CeYZH+gYpcFot5qRfNPhwrOogTGRbgjqGivvGOrkkM9914hruZzaOAQII5CeDAhSwhW4gLEsY7D2Ivfi5JSIc+1vg5F6ZK+XxOjKOlpKlXqwODw2E+H1vINZKBuLbUrgjAD4Am5gRYWrL5wuEDsMhLJJQLaJ7+SC+qx12PittTfNBV4kDypgBleyJRpWYmLuUXNfHEGF7WuQhtKdVb3XYOboNvWo9wN3WG5dgriOCKcB5HuKprMMHHbwSAPgFHvEJlaykz\/ouXyCzfPCFmWoT+EM2ivm8sMXlyYT03sP8KNk13e9f0jX+uXG8J6AGsAf6ebo\/VKS5w8t+jFHtLQApG3SveYHeUzRxuxzRuPMNS+aCZNn8Shf4QSsXPO5dfiGC0GK1cDTUnMvpqtUanXyVzjTSqaj\/hZ7X9Sh\/HOIwxXPivqIC\/duHDpW9E7rWcC705fHdpcwp5IfpKpBuILGUPB9VG2SLGsj8Sj9yhyneZE+ldyXVO\/pY3rYeQrRWVsFBpnLZFvKUN4I4BR9jR1N30IOtCccNMLN8MEulP6zPLXHg1WU2oNCa9cdIp3RQHzjN176ROtSW04UGhrYAgOefLG2SKNVQPT7Rb8ExQrqNoj4flZyzz83fcU+w4ARajf8pYNIMez26Q\/B6RF9Higsw\/bJhztXgZtGKH48G\/irRQ1jKCZ4ZAZIRKOSnvNsYK\/bynLve5wFNtktxS3QLP+31RywYsw2bAlVFEp\/kKoWGwV82QXY5CxrGCYZLcA\/o\/wiV8OYpiYhLBAP44dHL\/6KGaNSvv5gEbXkHG+lBA\/GDkzo1rbzbp1ozQjSw96XRWeqsK4U+ZzUwYuBGMuuK7VzzMkbykKh3KlOS5\/AgkqJU32q8LfoIgFIIqTRozvPzUDW3mqGcjFBY\/QQVZiDUBZp6\/ViUiQzGVhvchf9OM+\/LO8W6ak8oI\/ZI2nDE\/5tHCGwiTNbAJBmzXsHL5thRDb2ttwmFJXrDVvpyrOamOdKzhdV7DkRgDMsRTJk+qQqb5v3ZuZxg478aP\/6sRHx\/D+c\/ozh0Sv\/2DwO1oCSavtQaw1DV3VwbshpFMxtWvvRcFJPqOnQbGAd\/g7+Ay2shwWbo4KKFuNN+GcQaDniIv3QYe6McWGAsQ6GPDjFCc\/ZVS8w0GK4wFO4TQmWEvnscAgSlo7uwEK+Rx5nH1+dyTYIE8znmcAE82O64ChlBQsRLpUlzjD13JTlxYbOydycmeHf9NiFWVkEpKjPSDJ9+clHjVJ9YiQneR7SjGFM+riExGDQvie3hPnBUky1FfGbq8Xx58lLmPjcZ5Yn9GfM0KPs2wkI7L2ewQm7zOZ8NROpYVnQRGXlQLE+RtynlUe2Gic6yuja8A3oUliXuF8FLh3iVkef9OKyrSQ7Fhxbw59txWriYrh+9jR3GHhXpZ5dD5OBt4yTpbuU2Ux913pFVu5\/hELvG+18TmlBv41GqE211cBdiyMcwgdnMXhNucylzraNNyEGliqhJ0YUnj4lOBs9sJByRtnGF4eGT4wasclHZmopoMcWqzodqbCVegEhEHO\/nsn892Lnb86kFZWsgOdBJ0JMtm4huf0j1qSbBBDOMo3RkYbAa6Bk5aS05toePYLIPPCYRGRPaVd03ffVT1vy4adPIDM+5CzQS3jmyUBzoVNaOl9OpNCLPMEpgMPpZDZutXDi34Q8Pje9ns6fAmutj0CxBELnlpRBrU2l4Z7pScRYlkzZ84C+rhrWCj8k3YrWGD0ATqaV+SDTJKmyuictRaSYNuIDyybWoB0PI5TL2KewsUHRQyYSykrzdqGCPdbMqEtu8cUtrypwPfqNvm0RYF\/3ixW+RW4PevWgIpiYFgrYm6ymqMLw7n2DZ+Nsbo+YqfXQ8wl7OaGlWpxVoVrp3JQRC71\/lHbErTaEizTBpwH4rPAtuTDILWDgesPt8R8l7CbN6l76RWzALX9I9NefMxetg5ABNrkK\/P+7AQjI\/mLb+LlH0PxNd+fUxvvJcdR9d6pmZwmTonc4bt17Spnpfi6AFCue5GLCGX0xk3V1JMYldW3RYb\/wFTxhm06Fjp2nHqho3GWFVklE\/vzI3Jz5iwq9bPjOEQhKNt0UHFXWeSxY4QAg47y6wYPnFyxCwSMybMFyO37SE68J6LKANtz+5fD07p0pk800NRSg\/ft6Ow5MSjW\/NG1brB8kiNqpEofFVuen7AlLBU1xVa6fkPayYWR\/K2KKkCBk4O28pl","iv":"4e8c61696fde81dac0ee1619aeeec5b5","s":"7bc620823a7a7223"}
Katie Jansen is chief marketing officer of AppLovin