Disloyal and distracted: How to market to Gen Z
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"e0421c05b3015c954022ba88549884fe","s":"6b367b2d2be87cc3"}
Katie Jansen is chief marketing officer of AppLovin