Disloyal and distracted: How to market to Gen Z
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"30156e6a136cc219bdaf3ae436a07ba7","s":"126c3565df5f630b"}
Katie Jansen is chief marketing officer of AppLovin