Disloyal and distracted: How to market to Gen Z
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"f2432b18523affdd0df0b0bd036e07df","s":"81fd55268f2aaa34"}
Katie Jansen is chief marketing officer of AppLovin