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Disloyal and distracted: How to market to Gen Z
Posted By
a Luxury Daily columnist
On
June 8, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Katie Jansen is chief marketing officer of AppLovin
By
Katie Jansen
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","iv":"0e851d1ff7d2cfbf89397d336da24caf","s":"8eff86bde4508fcd"}