Disloyal and distracted: How to market to Gen Z
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"c8ddb99228a08df5ce75a0624e4cfe07","s":"942d29cde1acd11a"}
Katie Jansen is chief marketing officer of AppLovin