Disloyal and distracted: How to market to Gen Z
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No 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","iv":"a2e5a245a607c5880b80e50ccc597e48","s":"1254fddd3689a5ae"}
Katie Jansen is chief marketing officer of AppLovin