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Disloyal and distracted: How to market to Gen Z
Posted By
a Luxury Daily columnist
On
June 8, 2017 @ 2:00 am
In Columns,Featured,Opinion |
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Katie Jansen is chief marketing officer of AppLovin
By
Katie Jansen
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","iv":"b52021b1aed8917a13a1b0f53ca94a0e","s":"f5b4e9f36998b3f6"}