By: Devika Girish

Devika Girish — Wed, 27 May 2015 06:31:01 +0000

Great read, Chantal. I totally agree with you on the great potential that beacons hold at bridging the gap between the physical and digital worlds. In fact apart from navigation and sending notifications on offers and discounts, retailers can also use beacons include leveraging BLE services to allow customers to reach out to sales associates when they need help or to eliminates long checkout lines by allowing for contactless payments. We’ve mentioned six other lesser known reasons why retailers should strongly look into adopting beacon technology in-store here:
http://blog.beaconstac.com/internet-retailer-feature-8-lesser-known-uses-of-beacons-for-retailers/

By: Gayle Hagood

Gayle Hagood — Mon, 18 May 2015 16:14:38 +0000

I believe the numbers are indicating the value of recommendations and reviews via social media. This is especially true for those groups most likely to be engaged and in need of advice – a.k.a. the new mother. This demographic includes millennials who typically have the highest adoption rate for new technology, as well as being the group most likely to engage with social media channels. Combine that with the need for real advice from “trusted” sources such as family and friends and voilá – you’ve got the perfect storm of mobile inspired purchases!

Comments on: Distinction between online, offline blurs for shoppers, but not retailers: report

By: Devika Girish

By: Gayle Hagood