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Diverging consumer needs require new advertising approaches: Ipsos

At least one-third of respondents said human interaction was important to their customer experience and loyalty. Image credit: PwC Referred to as “demand spaces,” the concept breaks down a potential consumer’s needs through an analysis of their everyday routine. Image credit: PwC


As the wants of customers grow more complex alongside the constantly changing times, the research firm Ipsos has developed a new way to determine purchasing behavior.