- Luxury Daily - https://www.luxurydaily.com -

Do contests dilute the luxury brand image?

Posted ByTricia CarrOn In Advertising,Apparel and accessories,Featured,Industry sectors,News,Travel and hospitality | No Comments

 

By Tricia Carr

Luxury marketers often use contests to increase brand awareness for aspirational consumers who cannot buy into the brand otherwise. However, these efforts could be a waste since true affluent consumers are not likely to participate.