Scott Anderson is chief marketing officer of Sitecore
Do not get stuck in mobile limbo
Posted Bya Luxury Daily columnistOn In Columns,Featured,Opinion | No Comments{"ct":"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","iv":"921af16388b6513f077c989d12f33572","s":"3b672570d8e5071a"}