Television
September 12, 2012
By Tricia Carr
Although lifestyle label Ralph Lauren is experimenting with television through its first network sponsorship, luxury marketers should be cautious in entering the mass marketing channel.
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","iv":"1dfbf0d85690033b26781f7f17dbb213","s":"b7e4cb6fb0953118"}
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